News Brief

WebSideStory: AOL Searchers Convert At High Rate

Searches on AOL resulted in higher conversion rates at e-commerce sites last month than did searches on MSN, Yahoo, or Google, according to new research by WebSideStory. AOL Search generated a conversion rate of 6.17 percent, compared to 6.03 at MSN, 4.07 at Yahoo, and 3.83 at Google.