• Mediaweek, Wednesday, February 15, 2006 11:15 AM

A couple of magazines that generally fly beneath the radar are beginning to score points with a male teen demo, according to Mediaweek. SchoolSports and Stack, both aimed at high-school boys interested in the performance of school-age athletes, are finding a loyal following among readers who realize that Sports Illustrated and ESPN The Magazine do not track their favorite jocks. SchoolSports, which recently underwent a redesign, is a controlled-circ magazine that goes directly to high schools; it has 25 editions. Stack, launched only a year ago, is sent to high schools as well, although only about half as many as its principal competitor. Stack sets itself apart, according to its publisher, by concentrating less on the who and more on the how --how, for example, to improve one's fitness, health, and nutrition.  "Media buyers recognize the appeal of each title, both of which are audited," says Mediaweek. SchoolSports, which has been around for about nine years, carries pages from Reebok, Puma, and Sony PlayStation, among others.

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