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Macy's Taps Starcom For Media Duties

Feb 23, 2006, 8:32 AM
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For the first time in the company's history, Macy's has chosen a single agency to handle its national media planning and buying, tapping Starcom USA of Chicago to fill the role. Macy's spends more than $200 million a year on its various advertising campaigns in all media.

--Erik Sass

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