An Electronic Citizen
It doesn't hurt Feit's case that the digitized Citizen Culture is an impressive product: The mag, targeted at young professionals of both sexes, has run everything from an interview with Sen. John McCain to a loosely veiled Playboy Mansion exposé written by a former Playmate. On the tech side, the magazine uses a publishing module developed by Zinio. Citizen Culture actually looks like a magazine; the downloadable PDF file also accommodates full-motion video and sound.
"We're not a blog. We're not a Web site," Feit stresses. "We have editors who follow style guides and a set format. The reason we're delivering the content digitally is because that's where our readers are."
An adept schmoozer -- over the course of a conversation, he drops nuggets about recent sit-downs with publishing luminaries like Time Inc.'s John Huey and The Wall Street Journal publisher Karen Eliot House -- Feit has set his sights on inking partnership deals with young Democrat and Republican groups, Dwell, Martha Stewart Living, and other "organizations that want to reach the audience in a creative way." He aspires to a circulation of 150,000 by the end of the year, adding, "I want to be available in Palm or BlackBerry format."