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LARRY DOBROW

Larry Dobrow is a contributing writer for MediaPost. Reach him at LDobrow@gmail.com.

Articles by Larry All articles by Larry

  • Gwyneth And Peyton Give Brand Video A Whirl in Video Critique on 04/28/2016

    Remind me again: Why am I supposed to hate Gwyneth Paltrow?

  • The Real Moms Of Organic Valley Kick Ass in Video Critique on 04/21/2016

    Organic Valley's "Organic Balance: Real Morning Report," opens on three women in beautifully appointed living spaces, one indulging in some early-day yoga, another journaling in her "journaling nook" and the third noshing on a "wholesome, farm-fresh breakfast with a tiny spoon" procured from "a company that gives tiny spoons to underprivileged children."

  • New-2-U Video Critique Classiq: Trump Magazine Basks In The Humility Of Its Titular Inspiration in Video Critique on 04/14/2016

    Hi, everybody! For this week's dip into the Video Critique archives, let's take a bit of a detour... into the archives of my previous MediaPost column, "Magazine Rack." Remember magazines?

  • Mountain Dew Marketing: Still Terrible in Video Critique on 04/07/2016

    My thinking was that if I can derive actual enjoyment from a Justin Bieber song, perhaps I might also unearth new merit in other brands that have long appalled me in both theory and practice. Ergo: today's column on a new vintage of Mountain Dew, Mtn Dew Black Label.

  • Affecting Charles Schwab Vids Prompt A LD Apology in Video Critique on 03/31/2016

    I present a pair of Charles Schwab "Why This Road" videos for your consideration.

  • Levi's 501s Documentary Is the Gunnysack of Brand Vids in Video Critique on 03/24/2016

    So why is it that getting through all 18 interminable minutes of "The 501 Jean: Stories of an Original," a documentary that traces the evolution of Levi's 501s and attempts to convey the depth of its sartorial and pop-cultural impact, required me to handcuff my mitts behind my chair?

  • A Tissue Is A Tissue Is A Tissue Is A Tissue in Video Critique on 03/17/2016

    The elevator pitch for the series, unified under the "#ShareKleenexCare" banner, is "nice people being nice to people who have been nice to them."

  • The Second Sound Barrier Breaks New Ground In Selling Smells in Video Critique on 03/10/2016

    That must've been the dilemma faced by Robert Graham, a clothesmaker of fashion-world repute but unknown to those of us who buy socks at Costco. For the brand's most recent foray into the jasmine-kissed world of fragrances, Robert Graham made the excellent - and thoroughly nonsensical - decision to hand over a big honking chunk of the marketing budget to Wet Hot American Summer/The State heroes David Wain and Michael Showalter.

  • Vice, The Last Of The Media Brands in Video Critique on 03/03/2016

    For younger media consumers raised on the Internet, Vice is synonymous with authenticity. They'll go where Vice goes; Vice makes it easy for them to do so, courtesy of a platform-agnosticism that, even today, remains rare in the media landscape.

  • Lyft 'Borrows' Pepsi Undercover-Celeb Bit, Poorly in Video Critique on 02/25/2016

    How long a memory do you suppose most of us have for stuff we saw on the Internet? A couple of days, maybe? I'm not including myself in this calculation; I can't remember what I had for lunch today, even though an empty plate festooned with smears of peanut butter and be-jellied crumbs is within my immediate line of sight. I have to think, though, that for people who didn't beer their brains into submission during the first decade of this century, the most memorable brand content endures for at least a little while. I bring this up because Lyft, the Pepsi to Uber's Coca-Cola, has seemingly appropriated a Pepsi concept from a few years back.