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Larry Dobrow is a contributing writer for MediaPost. Reach him at

Articles by Larry All articles by Larry

  • H&M's Katy Perry Holiday Vid Redefines The Notion Of 'Subtlety' in Video Critique on 11/25/2015

    It's Thanksgiving week, welcoming the launch of H&M's Katy Perry holiday video: "From the Makers of Happy & Merry H&M Presents Katy Perry."

  • Angel Soft's Emotional Appeal Can't Transcend Product Category in Video Critique on 11/19/2015

    Angel Soft popped into my Twitter feed, promo-tweeting news of its most recent brand video. The clip, "Grander Parents," is quite odd, not so much in execution as in approach.

  • Larry's La La La Like-a-Thon in Video Critique on 11/12/2015

    Beyond the cheapo ads that trail me around the Internet, however, Mack Weldon hadn't done a lot of marketing before the debut of its "Customer Emails with Matt" series late last month.

  • Ford, Chevy Vie For Superfamily Supremacy in Video Critique on 11/06/2015

    Ford and Chevrolet, are coming for me on other platforms. Their presence arrives in the form of a web series, Ford's "Finding Peace in the New 2016 Ford Explorer," and a smattering of related vignettes, Chevy's "Traverse 4G LTE WiFi: Seven Kids."

  • Coca-Cola's Anti-Bullying Salvo Beats The Alternative, I Guess in Video Critique on 10/29/2015

    As I understand it, many schools no longer permit the sale of soda in cafeterias or vending machines. Is that right? If so, Coca-Cola's new brand video, in which it partners with for an anti-bullying hackathon of some sort, makes a bit more sense.

  • Please Send Back To The Future Back To The Past, Please in Video Critique on 10/22/2015

    You can imagine how I feel about the rampaging, levee-overwhelming torrent of Back to the Future nostalgia that culminated in Wednesday's celebration of the day to which Marty and Doc time-traveled in BTTF Part II. Did brands sense an opportunity for synergistic leverageization with this faux milestone? They sure did.

  • REI Reaches Rare Peak With 'Frank And The Tower' in Video Critique on 10/15/2015

    Frank Sanders is the subject of the REI-backed "Frank and the Tower." The 12-minute-long film, which debuted this week, details Sanders' years spent in the shadow and on the serrated ridges of Wyoming's Devils Tower.

  • State Of The Sellout 2015, Dylan Edition in Video Critique on 10/08/2015

    Celebrity sells (or so read the headline of today's DUH Daily) and attention-craving brands are more desperate than ever to sidle up to any personality who can give them a by-association sheen. Celebrities themselves, knowing the benefits that come with appearing in A-grade brand content (both material ones and "gosh, he/she is SO game!!!"), appear quite eager to play ball. It seems that everybody is on the same page here.

  • Sports Illustrated/WebMD 'Comeback' Debut Is A Dud in Video Critique on 10/01/2015

    I am incapable of shaking the habit of reading "Sports Illustrated" every week. I admire that SI continues to push back against the prevailing media headwinds -- and quite enjoy its online "The MMQB" offshoot and sports-media wonkery -- but it's impossible for a weekly publication to feel like anything other than a relic when it finally arrives. Way to up the convenience and timeliness ante, Internet.

  • Stop The Presses/Pixels: Hotel Chain Has OK Taste In Music in Video Critique on 09/25/2015

    I couldn't be happier to learn that my business-travel hotel of choice has modestly progressive taste in music. That's the main takeaway from three brand videos recently debuted by Renaissance Hotels as part of the chain's "it's business unusual" campaign, in which it attempts to lure business travelers - right up there with bomb defusers and jittery matriarchs in terms of their love of surprises - with the promise of quirky, edgy experiences. This makes perfect sense in my world, where the sky is orange and the grass is also orange, as are the oranges.

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