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Larry Dobrow is a contributing writer for MediaPost. Reach him at

Articles by Larry All articles by Larry

  • State Of The Sellout 2015, Dylan Edition in Video Critique on 10/08/2015

    Celebrity sells (or so read the headline of today's DUH Daily) and attention-craving brands are more desperate than ever to sidle up to any personality who can give them a by-association sheen. Celebrities themselves, knowing the benefits that come with appearing in A-grade brand content (both material ones and "gosh, he/she is SO game!!!"), appear quite eager to play ball. It seems that everybody is on the same page here.

  • Sports Illustrated/WebMD 'Comeback' Debut Is A Dud in Video Critique on 10/01/2015

    I am incapable of shaking the habit of reading "Sports Illustrated" every week. I admire that SI continues to push back against the prevailing media headwinds -- and quite enjoy its online "The MMQB" offshoot and sports-media wonkery -- but it's impossible for a weekly publication to feel like anything other than a relic when it finally arrives. Way to up the convenience and timeliness ante, Internet.

  • Stop The Presses/Pixels: Hotel Chain Has OK Taste In Music in Video Critique on 09/25/2015

    I couldn't be happier to learn that my business-travel hotel of choice has modestly progressive taste in music. That's the main takeaway from three brand videos recently debuted by Renaissance Hotels as part of the chain's "it's business unusual" campaign, in which it attempts to lure business travelers - right up there with bomb defusers and jittery matriarchs in terms of their love of surprises - with the promise of quirky, edgy experiences. This makes perfect sense in my world, where the sky is orange and the grass is also orange, as are the oranges.

  • Deciphering LD's Notes to Self in Video Critique on 09/17/2015

    Today's column will be an interpretive exercise of sorts. I will sort through the scraps on my desk and attempt to make sense of the jottings thereon. Then I will vacuum. Let's do this.

  • Depp And Dior, Deconstructed in Video Critique on 09/10/2015

    Alright, no time for a beat-around-the-bush/mock-own-hair-and-obliviousness-and-inability-to-match-socks intro here today. There's another haute couture brand video and, like the ones that came before, it plays like a combination of a Saturday Night Live parody and an overfunded student film. How does this keep happening? Who's paying for this crap? To answer these and other pressing questions upon which the fate of western civilization hinges, let's take a time-stamp-happy look at "Dior Sauvage - The New Fragrance (Official Director's Cut)."

  • Let Facebook Be Your Chair, Bridge, Universe in Video Critique on 09/03/2015

    Hi, everybody! I'm out this week, so welcome to the first edition of "It's New 2 U: Critique Classiq." This one is from October 2012 - a time of innocence, a time of confidences, a time when Facebook mistakenly thought it had to devote some of its attention to self-branding. Enjoy! Or re-enjoy!

  • I Miss My MTV in Video Critique on 08/27/2015

    I just finished reading "I Want My MTV," a book so briskly paced, super-informed and volcanically entertaining that it makes the Hunter S. Thompson oeuvre look like a government air filter RFP by comparison. Have any of y'all read this thing? It's an oral history of the channel's genesis and pre-Snooki glory days, during which a bunch of people who had no idea what they were doing birthed a massively influential cultural behemoth and, inadvertently, loosed Johnny Hates Jazz on our collective consciousness.

  • Tommee Tippee's #ParentOn Opens the Daddy Floodgates in Video Critique on 08/20/2015

    The clip's genius is its simplicity. It consists of a 75-second close-up on an infant's super-ninja-adorable face, which is framed by a hoodie so puffy and comfy-wumfy that I plan to order a cheap Internet knockoff version the second I finish this column.

  • Chevron's Feed-Clogging Videos: Worth The Bother? in Video Critique on 08/13/2015

    Chevron, which has plenty of coin to spend on self-insertion into the Twitter feeds of mumbly shut-ins who like baseball, Bruce Springsteen and not much else. Chevron's videos find me without fail. They haunt my feed as reliably as the incident with the Segway and the lawn gnome haunts my insurability.

  • Converse, Austin Drafthouse Bring The Cool in Video Critique on 08/06/2015

    The Converse video, in support of its reconstructed Chuck Taylor All-Star model, does exactly nothing a sneaker ad is supposed to do. It doesn't depict sweat-misted jocks levitating for a senses-reorienting dunk. It doesn't show hip young urbanites executing involved skateboard stunts. Heck, it doesn't even show the hip young urbanite's hip young urban buddies reacting loudly to involved skateboard stunts.

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