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Larry Dobrow

Member since February 2006 Contact Larry

  • Sr. Partner Encore International
  • 215 East 68th St.
  • Suite 8T
  • New York New York
  • 10065 USA

A strategic and creative consultancy serving a group of four international advertising agencies

Articles by Larry All articles by Larry

  • Stove Top Should Have Done More With Its Thanksgiving Video Campaign in Video Critique on 11/26/2014

    As a brand director, then, I would marshal all my resources around Thanksgiving. Brand loyalties can't be forged or cemented in or around a holiday without much of a specific retail bent, you say? Hogwash! Betsy, withdraw our entire year's marketing budget from the bank. Small bills only. There are yams that need to be candied.

  • There Are No Winners In Alger's 'Conversations With Tomorrow' in Video Critique on 11/20/2014

    "Conversations With Tomorrow" is a new video series from Alger. Alger plies its trade in the asset-management sector, which generally can't be bothered with trifles like online branding. So the fact that Alger cares enough to rouse its marketing minions and assemble a thoughtful, professionally rendered series in which Serious People engage in Important Talking Sessions should, in itself, prompt us to get the pom-poms out of storage. Awesome doing of marketing thing, money-business company! Way to go! Here's a sticker commending you on your basic sentience!

  • There's Not Much To Like About 'Microsoft Band: Live Healthier' Video in Video Critique on 11/06/2014

    It's thus been a trying week for advertising and me. But even if the election experiment had gone swimmingly (by, say, nudging me towards a candidate who's pro-basic human decency and anti-patchouli), there's still little chance I would've been able to find much to like about "Microsoft Band: Live Healthier," a rare Microsoft attempt to do something online that doesn't involve accidental sabotage of my desktop.

  • Dobrow's Take On This Year's Crop Of Branded Halloween Videos in Video Critique on 10/30/2014

    Halloween, what happened to you, man? You used to be all about the mystery and menace. In recent years, though, you stopped scaring and started caring. You've gone soft, not unlike a fun-size Milky Way left in one's pocket during an Acela jaunt down the coast. It's like you're not even trying to be spooktacular anymore. This is a shame. If there's one day on the calendar that brands should circle and annotate with "let freak flag fly," it's Halloween. Brands, and everything/everyone else whose whereabouts aren't regularly monitored by the government, can pretty much do anything they want on/around Halloween without consequence.

  • JBL's 'Reflect BT Wireless Headphones - Epic Fail' Is A Perfect Fit in Video Critique on 10/23/2014

    It's still rare that marketing content is crafted in such a manner as to make me fumble for my wallet and spill its contents on the nearest merchant's countertop. That said, JBL's "Reflect BT Wireless Headphones - Epic Fail" is one such piece of content.

  • Denny's Web Series, 'The Grand Slams,' Needs To Be Weirder  in Video Critique on 10/16/2014

    As anybody who reads this column knows, I am a big fan and regular semi-advertent practitioner of willful stupidity. My shoelaces rarely find their across-the-tongue soul mate. I have presented at every DumbCon and delivered keynote speeches ("Opposites De-Tract: Paula Abdul and the Psychological Duality of Cartoon Selves" and "I Do Not Understand Twin Peaks") at the most recent ones. Beavis is my spirit animal.

  • Listerine Fumbles With 'America's Healthiest Heroes' in Video Critique on 10/09/2014

    So when Mouthwash talks, I listen. Happily, Mouthwash takes its responsibilities to germophobes and the overmedicated very seriously. You almost never hear about Mouthwash having complicity in a series of convenience-store robberies, or advising your daughter to drop out of school and accompany her yoga instructor on a tour of South America's grandest plantations.

  • 'Meet Me At Starbucks' Lacks Spontaneity And A Notion Of Community in Video Critique on 10/02/2014

    I dig Starbucks. I do. The stores are clean and well-ventilated. The staff smiles and makes eye contact. Rarely does my superdrink fail to realize the promise of untamed choco-exuberance implicit in its moniker.

  • Dobrow's Latest Installment Of 'Short Attention Span Theater' in Video Critique on 09/25/2014

    We've got five interesting-for-different-reasons clips this week, none of which are worth more than three paragraphs. Thus it's time for another installment of Short Attention Span Theater, in which I attempt to condense content into bite-size column-ettes. Hey, it beats 825 labored words on the latest CGI-dancing-babies extravaganza. Here's a few lessons I learned:

  • John Hancock's 'Hancock Next' Is Ambitious For A Financial Services Brand in Video Critique on 09/18/2014

    Every financial-services pitch since the dawn of humanity appears to have been delivered by an old-but-not-too-old man, one whose demeanor suggests a prudent town clerk and whose voice conveys the wisdom of the ages. Perhaps financial companies have research confirming that "venerated white guy speaking slowly, as if to a roomful of impulsive dipsh*ts" remains the most effective attitudinal shading for products of this nature, but really: It's 2014.

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