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Larry Dobrow

Member since December 2011 Contact Larry

  • writer freelance
  • New York New York
  • 10025 USA

Articles by Larry All articles by Larry

  • Video-Makers, Stop Disobeying Laws Of Natural Order in Video Critique on 04/17/2015

    Maybe it's the pique or impertinence that comes with advancing age, but I'm having a harder time digesting content in which the laws of natural order are treated as a mere inconvenience. As an example, consider the piece of programming I happened upon just the other morning.

  • Three Content Marketing Campaigns Gone Bad in Video Critique on 04/02/2015

    In the clip force-fed to me, Pandora Pulse "gets real" with SXSW marketing dignitaries about selling to Millennials. Much in the same manner that 30-something guidance counselors lay hard truths on high-schoolers trending towards truancy, PP shares advice like, "If you can't personalize, at best you'll be ignored and at worst [Millennials] will hate you and they'll tell their friends they hate you."

  • OK Go Gets Creative For Red Star Macalline in Video Critique on 03/26/2015

    It appears that OK Go's distinctive visual wit can be bought (and anyone who wrist-slaps a circa-2015 artist for playing nice with brands probably ought to take a look at music sales figures during the last 15 years). The most recent beneficiary of the band's creative largesse: a Chinese furniture chain called Red Star Macalline.

  • Air France's Safety Presentation Does Little On The Safety Front in Video Critique on 03/19/2015

    That said, there is a single place on the planet where I am incapable of finding humor: the airport. It's not because I fear flying - as a worshipper at the altar of statistical probability, I realize that I'm more likely to meet my end during a charity dance-a-thon - but rather because I don't take well to being treated like discarded gum.

  • Coors Light's 'For The Love Of The Game' Is 50 Shades Of Okay in Video Critique on 03/13/2015

    The video comes to us from Michael Rapaport, an actor who occasionally reminds us that he hails from New York City and that his hometown is embedded in his soul and psyche, not unlike a traumatic childhood encounter with a raccoon. Underwritten by venerable local brand Coors Light - as much a part of the city's sociocultural fabric as choleric pigeons or The Ramones - "For the Love of the Game" is a nostalgic tribute to NYC basketball courts that attempts to explain their lasting effect on the auteur. The clip is, in every way that matters and many that don't, not bad. Not bad at all, really.

  • 'Reclaim The Kitchen' Feels Beneath The Wolf Brand in Video Critique on 03/05/2015

    With the help of a sledgehammer and a bridge loan, we will soon set about reclaiming our kitchen. Until then, we're left to marvel at the bold reverse-ingenuity that went into designing it. So when I think about the vision of reclaiming a kitchen articulated by Sub-Zero's Wolf, maker of ovens and ranges so high-end that they confer upon their owner advanced social status, I scoff knowingly. You know, like, "Oh-ho-ho, Mr. Expensive Stove Man-Person! You want to tell me that emotional reclamation trumps the literal kind? Go on. I'll just be over here attempting to balance a microwave atop a blender."

  • 'Why I Walked Away' Throws A Positive Spin On The Players' Tribune Brand in Video Critique on 02/26/2015

    But in the last month, the Tribune published by far the most thoughtful take on the challenge baseball faces as it attempts to reverse the trend of losing the most promising young athletes to other sports. Then on Wednesday, it unveiled its most unvarnished video to date, in which former NBA first-round draft pick Larry Sanders shares his reasons for quitting the sport.

  • Biore Tries Too Hard With '#StripwithBiore Challenge' in Video Critique on 02/20/2015

    Bior's latest push behind its pore-gunk-suction strips, the "#StripwithBiore Challenge," tries so, so, so hard. The brand has been inserting the ever-so-whimsical double entendre of a hashtag into sponsored-tweet rotations with an abandon that borders on recklessness. And in the first video associated with the campaign, it overexerts professional-contortionist-style to make actress Brittany Snow happen.

  • 'The Elevator Scene' Helps Reinvent The Audi Brand in Video Critique on 02/12/2015

  • Air Wick's 'Home Is... (The Full Story)' Shows The Brand's New Sense Of Self in Video Critique on 02/05/2015

    So even before I spent a few minutes with Air Wick's latest home-is-where-the- malodorous-heart-is brand dispatch, I was primed to enjoy it. Selling a product of this nature can't be easy - by purchasing it, you're more or less admitting that the pong of your surroundings is displeasing to anyone except sweatsock fetishists - but Air Wick has done an admirable job positioning its wares as household enhancements. Whoever came up with the "home fragrance solutions" phrasing deserves a raise.

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