• Philosophy Muddles The Middle-Age Mindset
    That's why I responded so positively to the premise of Philosophy's "Welcome to the Age of Cool," in which Ellen Pompeo smirks off all sorts of stereotypes about the acceleration of the aging process.
  • Best Buy's 'College' Humor Undermines Brand Offering
    It'd sure be swell if Best Buy decided to focus its branding efforts around its first-rate customer-support infrastructure, rather than dabble in teen-targeted silliness like "Best Buy Presents: How to College With Adam Devine."
  • ABCd's 'Newborn Moms' Raises The Bar For Minimalist Content Plays
    I dig everything about ABC's new ABCd Originals slate of quick-hit digital series, and especially "Newborn Moms."
  • Chipotle's Premature Return to Brand Land
    Chipotle clearly thinks it's time for everyone to move on. Indeed, if there's anything to take away from "A Love Story," which debuted on Tuesday, it's that Chipotle believes the focus should be on food megachains and their sins against nutrition.
  • Reader Request Day: "The Myth Of Orpheus And Eurydice"
    An unusually high number of y'all - several more than I can count on a single regulation-size thumb - believe that I should focus my imposing gaze and steely intellect (or is that my steely gaze and imposing intellect?) on the Gucci/Conde Nast collaboration "The Myth of Orpheus and Eurydice."
  • More Skewering, Smearing And Trash-Talking Of The Competition In Brand Video, Please
    Taken a step further, when did the notion of competitiveness, the sizing up and subsequent knocking down of the competition, become so distasteful to brand marketers? Is it because we-is-better-than-thems-is appeals doesn't work, or is it a manners thing?
  • A Call To Ban Mawkish, "Like"-Bait Father's Day Videos
    So who's going to win the 2016 Father's Day Awwwwwww!-Off? I present to you the three "best" candidates.
  • Optimum Busts A Move
    Anyway, my glee with Optimum after this year's renegotiation prompted me to check out "The Unmovers," the company's first true branded-content effort.
  • CVS's Long-Receipts Eulogy Rewrites History, Sort Of
    Overlong register receipts, a scourge which CVS boldly confronts in a pair of videos that debuted this week.
  • Triscuit Snacks On Empty Inspiration
    Sadly, just as Triscuits are uninspiring to gobble, so too are its brand videos to watch.
« Previous Entries