• OK Go Gets Creative For Red Star Macalline
    It appears that OK Go's distinctive visual wit can be bought (and anyone who wrist-slaps a circa-2015 artist for playing nice with brands probably ought to take a look at music sales figures during the last 15 years). The most recent beneficiary of the band's creative largesse: a Chinese furniture chain called Red Star Macalline.
  • Air France's Safety Presentation Does Little On The Safety Front
    That said, there is a single place on the planet where I am incapable of finding humor: the airport. It's not because I fear flying - as a worshipper at the altar of statistical probability, I realize that I'm more likely to meet my end during a charity dance-a-thon - but rather because I don't take well to being treated like discarded gum.
  • Coors Light's 'For The Love Of The Game' Is 50 Shades Of Okay
    The video comes to us from Michael Rapaport, an actor who occasionally reminds us that he hails from New York City and that his hometown is embedded in his soul and psyche, not unlike a traumatic childhood encounter with a raccoon. Underwritten by venerable local brand Coors Light - as much a part of the city's sociocultural fabric as choleric pigeons or The Ramones - "For the Love of the Game" is a nostalgic tribute to NYC basketball courts that attempts to explain their lasting effect on the auteur. The clip is, in every way that matters and many that ...
  • 'Reclaim The Kitchen' Feels Beneath The Wolf Brand
    With the help of a sledgehammer and a bridge loan, we will soon set about reclaiming our kitchen. Until then, we're left to marvel at the bold reverse-ingenuity that went into designing it. So when I think about the vision of reclaiming a kitchen articulated by Sub-Zero's Wolf, maker of ovens and ranges so high-end that they confer upon their owner advanced social status, I scoff knowingly. You know, like, "Oh-ho-ho, Mr. Expensive Stove Man-Person! You want to tell me that emotional reclamation trumps the literal kind? Go on. I'll just be over here attempting to balance a microwave atop ...
  • 'Why I Walked Away' Throws A Positive Spin On The Players' Tribune Brand
    But in the last month, the Tribune published by far the most thoughtful take on the challenge baseball faces as it attempts to reverse the trend of losing the most promising young athletes to other sports. Then on Wednesday, it unveiled its most unvarnished video to date, in which former NBA first-round draft pick Larry Sanders shares his reasons for quitting the sport.
  • Biore Tries Too Hard With '#StripwithBiore Challenge'
    Bior's latest push behind its pore-gunk-suction strips, the "#StripwithBiore Challenge," tries so, so, so hard. The brand has been inserting the ever-so-whimsical double entendre of a hashtag into sponsored-tweet rotations with an abandon that borders on recklessness. And in the first video associated with the campaign, it overexerts professional-contortionist-style to make actress Brittany Snow happen.
  • 'The Elevator Scene' Helps Reinvent The Audi Brand

    At the supermarket the other day, I grabbed my usual rations of ice cream and capers and headed towards the 10-items-or-fewer line. Upon arriving, I found myself behind a stooped-over older woman in the process of unloading 12 items from her cart (damn straight I counted). The cashier whipped the purchases past the scanner with abandon, ringing her up to the tune of $30.01. But when it came time to pay, the woman’s fingers couldn’t easily manipulate her wallet; one could have gained Congressional approval for a new currency in the time it took for her to reach into her ...

  • Air Wick's 'Home Is... (The Full Story)' Shows The Brand's New Sense Of Self
    So even before I spent a few minutes with Air Wick's latest home-is-where-the- malodorous-heart-is brand dispatch, I was primed to enjoy it. Selling a product of this nature can't be easy - by purchasing it, you're more or less admitting that the pong of your surroundings is displeasing to anyone except sweatsock fetishists - but Air Wick has done an admirable job positioning its wares as household enhancements. Whoever came up with the "home fragrance solutions" phrasing deserves a raise.
  • Nomorobo Is A Defiant Fly In the Telemarketing Ointment
    It is Super Bowl week. There are lots of ads. Several of them feature celebrities. I'd like to talk about marketing-evasion.
  • I'm Not Hyped For Pepsi's Super Bowl Halftime Show

    Pity is the one emotion I don’t allow myself to feel, save for exceptional circumstances - when in the company of hopeful Jets fans, for instance, or when my soon-to-be-divorced friends start frantically posting photos of their kids on Facebook. Empathy? Sure. I’ll empathize until the cows come home, especially if said cows had an emotionally distant relationship with their bovine daddies. But nobody likes to pity or be pitied. It’s the saddest form of regard.

    Well, I pity Pepsi. In the wake of its relentless torrent of “Hyped For Halftime” brand puffery, I am genuinely concerned about every ...

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