• Airbnb's Home Videos Overplay The Family Card
    I pity mobile-era brands like Airbnb. Or maybe I should say that I pity the people tasked with marketing them.
  • ESPN Starts Having Fun Again With 'Outside the Lines' Send-Up, 'Different World' Homage
    You know who's having a cool, stealthily viral last few months? ESPN.
  • Walmart Brand Films? Sure, Why Not.
    Turns out that Walmart is feeling a little differently about itself nowadays. Based on my experience that night, there appears to be a push to upscale the brand a bit.
  • Diesel's 'Make Love Not Walls,' Deconstructed
    In "Make Love Not Walls," Diesel sics its skinny-jean army on the notion of walls. It is everything you'd imagine, and yet still more.
  • Videos For "Grown-Up Children's Stories" Terrify And Delight
    The first in a series of videos previewing "Stories For Ways and Means," an anthology featuring stories written by musicians like Tom Waits and illustrated by painters who I presume are equally awesome but I know nothing about painting so I won't attempt to throw around any names, strikes me as so extraordinary.
  • California Lottery's Mentorship Campaign Is All Kinds Of Wrong
    "Back to the Start" is a new mentor-riffic campaign from... the California Lottery? That can't be correct. The California Lottery, as I understand it, is a lottery. Let me do a quick check.
  • 'Sexy' Mezquila Brand Vids Border on Whitesnake Territory
    Hagar has teamed with fellow polarizing frontman Adam Levine to produce/promote Santo Mezquila, a high-end spirit that melds the tar-pit aftertaste of mezcal with the decision-making-impairment faculties of tequila.
  • 36 Sentences About 32 Super Bowl Ads
    In the spirit of Sunday's between-snaps endeavors, here are exactly 36 sentences about 32 Super Bowl ads. Happy early Ad-Nerd Prom Day, everyone!
  • Video Critique I-Team Answers Question Nobody Asked: Why Don't Supermarkets Do More Branded Video?
    Why isn't Uncle Giuseppe's, or any other grocery chain, more invested in brand video?
  • Smarty-Smart GE Flaunts Its Science Savvy With 'Unimpossible' Stunts

    I don’t care what the incoming heads of the EPA, CIA, FDA, NIH, NSA or Departments of Energy, State, Health and Human Services, Commerce, Education and Interior have to say on the matter: Science is A-OK in my book. It might even be real! I have great confidence that we will continue to turn to our scientists to help us navigate the most perilous waters in which we sea-fare. Nothing will change this, except maybe the appointment of several “Real Housewives” to positions of leadership within NASA.

    It nonetheless feels like somewhat less than a coincidence ...

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