My first stop for video salvation was down the digital freeway at Lowe's, which debuted a multipart home-improvement-for-mouth-breathers series, "The Weekender," in late summer.
In the 10 "Upstanders" clips, Starbucks lectures us about "ordinary people making an extraordinary difference."
Ah, normalcy. The weather has started to turn. The kids are somebody else's problem during the workday. And marketers have reemerged to charm and delight us with brand-video plays set in and around the autumn mainstays of back-to-school and football
As the proud owner of young children, I don't do anything ever. Among the few exceptions I've made to this "policy" was for the third of Mike Birbiglia's one-man shows, "Thank God For Jokes". The guy is funny as hell, but it's his subtlety and sway as a storyteller that elevate him above the twittering horde.
In today's brand video, a would-be Elvis impersonator achieves personal and physiological salvation with a big assist from his Philips Health Watch.
Is this a first? In "Great Wide Open," a Budweiser-backed docu-series directed by Jared Leto, there are more sightings of Red Bull's logo than there are of Budweiser's. I counted.
The Olympics commence tonight, and you know what that means: It's time to get inspired by inspiration!
That's why I responded so positively to the premise of Philosophy's "Welcome to the Age of Cool," in which Ellen Pompeo smirks off all sorts of stereotypes about the acceleration of the aging process.
It'd sure be swell if Best Buy decided to focus its branding efforts around its first-rate customer-support infrastructure, rather than dabble in teen-targeted silliness like "Best Buy Presents: How to College With Adam Devine."
I dig everything about ABC's new ABCd Originals slate of quick-hit digital series, and especially "Newborn Moms."