• Gatorade 'Sweat' Clips Overplay A Tired Premise?
    I wonder how many brands -- specifically, how many brands using video to reinforce identities forged long ago -- are quite as gallant, brave, enlightened, thoughtful and special as I am. Along those lines, I call your attention to Gatorade and its oft-stated self-identification as restorative manna for elite athletes.
  • Old Navy's 'Unlimited' Is A Back-To-School Debbie Downer
    I recently attempted to make a citizen's arrest for crimes against humanity. The event that gave rise to this bold act of community self-policing occurred at a birthday party for one of the three-year-olds in my kid's class. For some reason, the host decided to give out the goodie bags well in advance of the party's end. For some reason, she decided to include whistles in said goodie bags.
  • The Little Idea: Aflac Duck As Idiot Savant
    Sometimes a little and barely-funny concept works simply by virtue of being non-offensive and relentless. Aflac's lightly comic duck is ready for a digital upgrade.
  • It Hurts To Lose Your Cool
    Apple ads work best when they follow the brand's traditional spot principle: show, don't sell. Its latest spot for Mac Air adds a pitchy note that suggests a brand feeling the need to remind us it is still "iconic"...isn't it?
  • Montana's Cookhouse And 'The SImpsons' Score WIth Light, Effortless Campaigns
    Meat makes me big (read: fat) and strong (read: fat). "The Simpsons," all these years later, makes me laugh. I can't conceive of a non-coronary-related or -deal-with-the-devil situation that would prompt me to tire of either. And in a wonderful column-facilitating coincidence, both meat and "The Simpsons" launched brand clips into the online ether this week. In an even more wonderful coincidence, they're both pretty awesome.
  • "Levi's Commuter: The Ride" Is Uninteresting, Just Like Your Commute
    Brand marketers need to curb their fascination with young professionals on the go - specifically, comely urbanites zooming past double-parked trucks and yippy unleashed dogs on their well-appointed bicycles. The latest offender: Levi's, which unveiled the first in its series of "Levi's Commuter: The Ride" vignettes earlier this week. The second and third entries, set in London and Oakland, will debut later in the summer.
  • Walmart Comes Across As Out Of Touch In Latest 'Growers' Stories' Videos
    Walmart. Nobody has a problem with Walmart, not labor activists or margin-pinched suppliers or candidates/organizations on the sad side of its PAC largesse, right? Walmart is good and decent and modest, and the bestest friend any family farmer will ever have, in this life or the next.
  • "Tesla: Origins" Is Full Of Sublime Self-Important Silliness
    What's the official Association For Ethical Comportment In Web Punditry Mislabeled As Journalism policy on graft-solicitation? I ask because I'd like a new Tesla and, in today's exercise, I have an opportunity to hail a Tesla brand endeavor as one of humankind's boldest artistic statements. If the association folks give the thumbs-up, I'm ready to break out the grandiloquent dictionary and start throwing around adjectives like "callithumpian," "xyresic" and "butyraceous."
  • Oreos Hits With One Brand Video, Misses With Movie Tie-In Piece
    Today in "brand tie-ins I don't understand, because I'm old and set in my ways and believe that everything was better when I was 19, except the Yankees and ease of non-library information retrieval": the new Oreos commercial that started airing earlier this week. Did anybody catch this? A kid on his bicycle happens upon a Transformers pileup on a rural road. Warily, he approaches the felled beast (are Transformers beasts, technically speaking? I was more a Q*bert kind of kid) and hands him/her/it an Oreo. Duly yummified, the Transformer gets off the turf, says, "Thanks, kid" (Transformers can talk?) ...
  • AT&T Hits Paydirt With "AT&T Official Unofficial Lab: Toddlers vs. Galaxy S5 Active"
    So, does anyone have any thoughts on the legal and humanitarian implications of modifying one of those invisible perimeter pet fences for use by/with a toddler? Say, a toddler who seems gravitationally drawn towards daddy's guitars? One whose hands are somehow permanently coated with melted cream cheese, even after a thorough scrubbing and a few hours in a hazmat tent? I'm asking for a friend.
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