• Triscuit Snacks On Empty Inspiration
    Sadly, just as Triscuits are uninspiring to gobble, so too are its brand videos to watch.
  • United's "Big Metal Bird" Soars (Sorry)
    United employees - sound the segue siren! - appear to receive plenty of training for just this sort of situation. That's the big takeaway from the supremely likable series of "Big Metal Bird" explainer videos that United has been dropping around once a month since December.
  • Duracell's Hearing-Loss Appeal Is Tone-Deaf
    So I had to watch Duracell's "Stay Connected" clip a few times to make sure I accurately assessed its tenor. The video features the travails of a 50-ish dude with fairly advanced hearing issues.
  • Gwyneth And Peyton Give Brand Video A Whirl
    Remind me again: Why am I supposed to hate Gwyneth Paltrow?
  • The Real Moms Of Organic Valley Kick Ass
    Organic Valley's "Organic Balance: Real Morning Report," opens on three women in beautifully appointed living spaces, one indulging in some early-day yoga, another journaling in her "journaling nook" and the third noshing on a "wholesome, farm-fresh breakfast with a tiny spoon" procured from "a company that gives tiny spoons to underprivileged children."
  • New-2-U Video Critique Classiq: Trump Magazine Basks In The Humility Of Its Titular Inspiration
    Hi, everybody! For this week's dip into the Video Critique archives, let's take a bit of a detour... into the archives of my previous MediaPost column, "Magazine Rack." Remember magazines?
  • Mountain Dew Marketing: Still Terrible
    My thinking was that if I can derive actual enjoyment from a Justin Bieber song, perhaps I might also unearth new merit in other brands that have long appalled me in both theory and practice. Ergo: today's column on a new vintage of Mountain Dew, Mtn Dew Black Label.
  • Affecting Charles Schwab Vids Prompt A LD Apology
    I present a pair of Charles Schwab "Why This Road" videos for your consideration.
  • Levi's 501s Documentary Is the Gunnysack of Brand Vids
    So why is it that getting through all 18 interminable minutes of "The 501 Jean: Stories of an Original," a documentary that traces the evolution of Levi's 501s and attempts to convey the depth of its sartorial and pop-cultural impact, required me to handcuff my mitts behind my chair?
  • A Tissue Is A Tissue Is A Tissue Is A Tissue
    The elevator pitch for the series, unified under the "#ShareKleenexCare" banner, is "nice people being nice to people who have been nice to them."
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