• The Return Of BMW Films Is Brand Marketing As (Awesome) Collision Sport
    The unexpected BMW Films reboot: "The Escape," which debuted last night at 6 p.m. ET. "The Escape," like the eight BMW Films offerings that preceded it, is pure pulpy goodness for people, like me, who believe that every filmed entertainment should feature lots of fast-goin' chases and stuff done gettin' blowed up.
  • Chatbooks' Get-to-Know-Us Appeal Is Catnip For Overburdened Parents
    In the enigmatically titled "Stop Wasting Hours Making Photo Books. This One Takes 1 Minute," Chatbooks hits that note with authority, practically writing off parents ("imaginary moms") who have hours to spend curating gloriously appointed, meticulously formatted photo books.
  • Shinola's Love Letter To Detroit Is All Heart
    Shinola balances the tenor of its appeal adeptly; its Detroit is real and vital.
  • Prada's Literary Ambitions Fall Flat In Video Realm
    Prada has extended the program into the video realm. The brand gang handed off the four winning stories, all roughly centered around the theme of "Illuminations, Shadows and Mirages," to a theatrical company, then tasked it with bringing them to life in a way that would permit Prada to use the word "experiential" in its campaign press materials.
  • Tylenol's Dad-Rock Paean Shortchanges Its Subjects
    Produced by the New York Times' T Brand Studio on behalf of Tylenol 8 Hr Arthritis Pain (and hosted by the Times), the video assembles 13 arthritis-afflicted musicians ("who never played together," the site copy notes just a bit too proudly) and chronicles their thoughts as they rehearse and record a cover of Fleetwood Mac's goth anthem "Don't Stop."
  • Lowe's 'Weekender' Radiates Do-It-Yourself Bliss
    My first stop for video salvation was down the digital freeway at Lowe's, which debuted a multipart home-improvement-for-mouth-breathers series, "The Weekender," in late summer.
  • Starbucks' "Upstanders" Craves Piety By Association
    In the 10 "Upstanders" clips, Starbucks lectures us about "ordinary people making an extraordinary difference."
  • Spike Jonze Clip For Kenzo Is An Act Of Viral Desperation
    Ah, normalcy. The weather has started to turn. The kids are somebody else's problem during the workday. And marketers have reemerged to charm and delight us with brand-video plays set in and around the autumn mainstays of back-to-school and football
  • Birbiglia, 'Don't Think Twice' Cast Deconstruct Viral Videos in 'Viral Video'
    As the proud owner of young children, I don't do anything ever. Among the few exceptions I've made to this "policy" was for the third of Mike Birbiglia's one-man shows, "Thank God For Jokes". The guy is funny as hell, but it's his subtlety and sway as a storyteller that elevate him above the twittering horde.
  • Philips' Elvis Act Not Ready For the Stage
    In today's brand video, a would-be Elvis impersonator achieves personal and physiological salvation with a big assist from his Philips Health Watch.
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