Cadillac's "Short Journeys" is pretentious to the point of self-parody, the latest automaker content foray to conflate mindless brand gloss with film-school-grade substance.
I can say without exaggeration that I consider Runkeeper one of the most indispensible tools in my day-to-day existence. I've been using the app to track my daily scampers around the neighborhood since May 29, 2011.
Here's my annual guide to the year's ten most viewed brand videos, as measured by the good folks at Visible Measures. As in years past, we rewatch the videos and try to glean some knowledge along the way. As in years past, we largely fail in that second aim.
I could not be more geeked up for the era of drone delivery. Sure, drones might invite the occasional unwelcome rendezvous with utility wires and prove less than reliable during sleet squalls and encourage those hooligan kids down the street to recalibrate their skeet-shooting aspirations. But once you get past those eensy-teensy issues, their coolness kicks in with the intensity of a thousand tanning lamps.
"Save Our Snowmen," produced by the well-meaning folks at Cool Effect. It addresses one of the few issues about which I am humorless, myopic and patently unable to comprehend any position other than my own: climate change.
Of all the streaming services, Spotify is the only real option, right? Apple Music and Tidal have limited catalogs and interfaces that are about as intuitive as a first-gen Zune.
Marketers have been in Christmas mode for a solid two weeks now. We've reached the point where the local waiting-room-rock radio station comes across as disciplined and humane by waiting to switch to a holiday-music-only format until tonight. It's November 18.
With the recent debut of "Every Story Has a Face," Gillette becomes the first marketer to get in on the Rogue One action. The clip kicks it Memento-style, commencing with a showdown between Stormtroopers and rebel forces and then traveling backward through the events that took place earlier in one rebel soldier's day. Spoiler: He shaved.
Indeed: brand marketers have taken to strip-mining the land for inspiring people and their stories, those that can be presented during the best and worst of times.
The unexpected BMW Films reboot: "The Escape," which debuted last night at 6 p.m. ET. "The Escape," like the eight BMW Films offerings that preceded it, is pure pulpy goodness for people, like me, who believe that every filmed entertainment should feature lots of fast-goin' chases and stuff done gettin' blowed up.