Marketers have been in Christmas mode for a solid two weeks now. We've reached the point where the local waiting-room-rock radio station comes across as disciplined and humane by waiting to switch to a holiday-music-only format until tonight. It's November 18.

With the recent debut of "Every Story Has a Face," Gillette becomes the first marketer to get in on the Rogue One action. The clip kicks it Memento-style, commencing with a showdown between Stormtroopers and rebel forces and then traveling backward through the events that took place earlier in one rebel soldier's day. Spoiler: He shaved.

Indeed: brand marketers have taken to strip-mining the land for inspiring people and their stories, those that can be presented during the best and worst of times.