Arbitron Adds To RADAR

  • September 19, 2002
Arbitron will add two new networks - ABC Morning News Network and ABC Daytime Direction - to its roster of RADAR-rated radio networks. This brings the total number measured to 33 networks. RADAR (Radio's All Dimension Audience Research), measures national radio audiences and the audience size of network radio commercials The measured networks are operated by ABC Radio Networks, American Urban Radio Network, Premiere Radio Networks and Westwood One Radio Networks. The initial findings contained in the RADAR 74 Radio Usage Report indicate that over the course of a typical week, radio reaches upscale consumers: 96% of adults 18+ who live in a household with an income of $50,000 or more.
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