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Midway Taps Double Fusion For In-Game Ads

Feb 24, 2006, 6:00 AM
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Game publisher Midway Thursday announced a deal with in-game ad firm Double Fusion, to exclusively provide dynamic, in-game advertising to several of its upcoming titles for next-generation video game platforms. Under the agreement, Double Fusion will provide the technology platform for serving the ads into Midway's games, and its ad sales team will handle the selling of the space. Among the titles Double Fusion will be selling for is Stranglehold, an action title developed in collaboration with director John Woo.

--Shankar Gupta

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