Target Pulls Olympic Fast One With Branded Trains
Ad Age, Monday, February 27, 2006 11:30 AM
Talk about hitting the bull's-eye on this campaign. Target really railroaded the strict International Olympics Committee advertising committee and found a way to get its brand plastered throughout the Olympic games despite the fact that it wasn't an official Olympic sponsor. The retailer wrapped seven of the nine trains on the Bardonecchia line, which brought people to athlete housing as well as such events as the giant slalom. Italian "greeters" welcomed riders on the train in both English and Italian, and the brand scored valuable airtime on various local news programs and the "Today Show."
Read the whole story at Ad Age »
Recent Around the Net In Media Articles
-
In Address, 'N.Y. Times' CEO Hails Paywall Advance May 20, 3 p.m.
In a commencement address to business students at Columbia University, New York Times CEO Mark Thompson ... -
Amazon Changes Media Agencies May 20, 3 p.m.
Amazon awarded IPG’s Initiative its global media account, following a review. WPP’s Mindshare previously handled the ... -
Cable Increases VIewership Cross-Platform May 20, 10 a.m.
Tthe Cabletelevision Advertising Bureau reports increases in consumption of cable content and brands across multiple screens. ... -
Layoffs at BBDO, GSP May 17, 2:24 p.m.
Following the loss of substantial accounts, like Gillette and Chevrolet, BBDO and Goodby, Silverstein & Partners ... -
N.Y. Post Axing 10 Most Senior, HIghest Paid May 17, 2:24 p.m.
The New York Post stands to lose a sizable chunk of its longstanding institutional memory as newsroom employees ... -
Time Warner Cable May Take Stake In Hulu May 17, 9:59 a.m.
Time Warner Cable is considering taking an equity stake in online-video site Hulu LLC, according to ... -
White Houses Pushes For Media Shield Law May 16, 2:47 p.m.
Following the Justice Department’s subpoena to access the phone records of reporters at the Associated Press, ... -
Tribune Tamps Down 'Noise' Over Possible Sale May 16, 2:47 p.m.
Seeking to tamp down “noise” over the possible sale of its newspapers, Tribune Co. CEO Peter ... -
JLo Named NuvoTv's Chief Creative Officer May 16, 10:24 a.m.
Actress/singer Jennifer Lopez will serve as Latino-targeted cable network NuvoTV’s new chief creative officer. Lopez, who ... -
TBS and TNT to Stream Programming Live May 15, 2:26 p.m.
Beginning this summer, TNT and TBS will start to live stream their programming online and the ...
Be the first to comment on "Target Pulls Olympic Fast One With Branded Trains "
Leave a Comment