Impala Takes A Leap Backward, GM Downsizes Sales Of Best-Selling Brand
Auto News, Monday, March 20, 2006 12:30 PM
In the animal kingdom, Impalas are known for being fleet of foot and leaping great spans. In the automotive world, they'll soon be known for taking a few steps backward. In an effort to improve the margins of an eroding brand, auto giant General Motors Corp. is adopting a "less is more" strategy for Chevrolet's Impala sedan line. The automaker will cap production at just 250,000 units this year, sacrificing an estimated 60,000 sales of its best- selling car, reports Automotive News. Most of those cuts will come from so-called "fleet sales," one of the least profitable areas of automotive sales. As part of the plan, GM will push higher trim levels in hopes of pushing the car more upscale and gaining a higher profit yield.
Read the whole story at Auto News »
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