AP Taps Broadband Enterprises
Mar 21, 2006, 6:00 AM
The Associated Press' AP Digital division announced a partnership on Monday with Broadband Enterprises--which specializes in broadband video sales, syndication, and original production. Under the terms of the deal, AP content will be bundled with video advertisements from brand marketers in the consumer packaged goods, pharmaceutical, automotive, telecom, and technology industries. AP's content will be sold and distributed across vSyndicate--Broadband Enterprises' network of distribution partners. AP's content will be bundled with video ads, and syndicated to Broadband Enterprises' television and newspaper group affiliates. Last week, Broadband Enterprises entered into a similar partnership with BusinessWeek Online.