Nielsen//NetRatings: March Madness Boosts Sports Traffic
Mar 22, 2006, 6:00 AM
Daily traffic to sports-related Web sites spiked on the first day of March Madness, March 15--21 percent to 9.7 million unique visitors, Nielsen//NetRatings reported Tuesday. The spike was due to Internet surfers, particularly at work, visiting sports sites to stream the live games. CBS SportsLine.com Network sites saw an 84 percent increase to 3.6 million unique visitors, followed by AOL Sports--Web-only--which rose 31 percent to nearly one million unique visitors. Fox Sports on MSN grew 29 percent to nearly two million unique visitors.