Kodak Launches "King Kong" DVD Promo
Eastman Kodak Co. wants consumer to smile for the camera. And whoever smiles best will get whisked to New York City for an all-expenses-paid extravaganza. It’s all part of a new sweepstakes by the camera and film marketer that’s tied to the release of the movie “King Kong” on DVD. Participants can enter what the company is calling its King-Sized Smiles sweepstakes by uploading photos at a special Kodak Web site or e-mailing photos from their camera phone showing their greatest smiles. Each submission is supposed to include a short paragraph describing why the photo has a Kong-sized smile, and entrants can send up to 20 photos during the promotion. The grand prize is a four-day trip to New York, including first-class airfare, private limousine rides, luxury accommodations at the Waldorf-Astoria, a helicopter tour of Manhattan and a choice of Broadway tickets. There’s also a host of lesser prizes. The effort is supported by print ads in Entertainment Weekly, People and Rolling Stone and several online materials.