OPA: One In Four View Web Video Weekly
The study, based on a February survey of 1,241 Web users ages 12 to 64, concluded that watching videos online is becoming routine. Almost seven in 10 Web users--69 percent--told researchers they have viewed video online at least once, while 46 percent said they do so monthly, 24 percent weekly, and 5 percent daily.
Almost two-thirds--65 percent--of those who view Web video at least once a week are male; the average age of the weekly-plus viewers is 33; and 85 percent of that group has high-speed Internet access at home.
What do they watch? Entertainment and news are among the most popular offerings. Fifty-eight percent of those who watch online video view movie clips or trailers at least once a month; 57 percent watch humorous clips at least once a month; 56 percent of online video watchers say they view news and current events videos at least once a month; and 47 percent view music videos.
When asked what type of content they found most appealing, online video watchers said the most attractive content was video that could only be found online--and not TV, DVD, or other media. The study was conducted in partnership with Frank N. Magid Associates, Inc.
Recent Online Media Daily Articles
-
Coca-Cola Loses Bid To Dismiss Text-Spam Case May 24, 5:41 p.m.
Consumers can proceed with a lawsuit against Coca-Cola for allegedly sending them unwanted SMS messages, a ... -
Disaster Ready: Google Maps Model Quickly Adjusts To Events May 24, 5:29 p.m.
The four-lane bridge in Washington state that partially collapsed Thursday into the Skagit River was removed ... -
Pandora Beats Rev Estimates, Adds Subscribers May 24, 5:01 p.m.
Online radio service Pandora on Thursday reported that revenue rose 55% in the first quarter to $126 ... -
Real-Time Web Turns Consumers Into Impulse Buyers May 24, 4:37 p.m.
Video, mobile, social, and better search capabilities continue to make it easy for consumers to buy ... -
Mugnier Shares M&C Saatchi's Mobile Approach May 24, 4:32 p.m.
M&C Saatchi Mobile was formed three years ago through the acquisition of mobile marketing agency Inside ... -
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ...
Be the first to comment on "OPA: One In Four View Web Video Weekly"
Leave a Comment