U.K. Regulators Propose Banning Food And Drink Ads To Kids
Reuters, Thursday, March 30, 2006 11:45 AM
A British regulatory group has proposed new rules for fighting childhood obesity that include prohibiting TV spots for food and drinks targeted to kids. The group, known as Ofcom, presented three proposals aimed at addressing obesity in kids, which has increased from 9.6 percent of children aged 2 to 10 in 1995 to 15.5 percent in 2002, according to the Health Survey for England. One rule would ban food and drinks ads during TV shows made specifically for children, or that appeal to children of nine years old and under. It would cover a broad range of programming such as "The Simpsons," among other shows. An alternate proposal would use the same criteria but would apply only to junk food high in fat, salt or sugar. A third option would place volume limits on the number of food and drink ads shown per hour at any time when children are likely to be watching. Also, all three proposals would include content restrictions, such as banning celebrities and licensed characters from ads directed at children under the age of 10. "With childhood obesity, the case for targeted action has been made; but which action--and how this should be implemented--is the focus of this final stage of consultation," Ofcom Chief Executive Stephen Carter said.
Read the whole story at Reuters »
Recent Around the Net In Brand Marketing Articles
-
McDonald's Highest Calorie Item Ever! May 24, 8 a.m.
McDonald's is moving in a different direction in Japan than in the U.S. The company has ... -
Rolls-Royce Looking For Global AOR May 24, 8 a.m.
Rolls-Royce, the luxury car brand owned by BMW, is reviewing its global advertising business, currently held ... -
U.S. Retailers See Risk In Safety Plan For Bangladesh May 24, 8 a.m.
American retailers are opposed to joining an international plan to improve safety conditions at garment factories ... -
Kohl's Snags High-Level Starbucks Exec May 24, 8 a.m.
Michelle Gass, who had long been considered a possible replacement for Starbucks' CEO Howard Schultz, and ... -
TV Star Ashley Benson Touts 7-Eleven Slurpees May 24, 8 a.m.
7-Eleven Inc. is launching #AWESUMMER Slurpee Days. From May 24 through May 27, medium Slurpees will ... -
Ford Boosting Production May 24, 8 a.m.
Ford Motor Company plans to roll-out 200,000 additional vehicles this year to meet customer demand in ... -
Girl, 9, Lectures McDonald's CEO On Nutrition May 24, 8 a.m.
McDonald's needs kids more than today's kids need McDonald's. Perhaps no one knows that better than ... -
Yum! Plans To Double Taco Bell Sales May 23, 9:10 a.m.
Yum! Brands Inc. plans to double Taco Bell’s domestic annual sales to $14 billion by 2021, ... -
Twitter Lets Advertisers Collect Contact Info From tweets May 23, 9:10 a.m.
Twitter plans to turn the tweet stream into a more efficient marketing channel with a new ... -
GM Closes Big Apple Finance Office May 23, 9:10 a.m.
General Motors will close its New York Treasurers office and move the operation to Detroit by ...
Be the first to comment on "U.K. Regulators Propose Banning Food And Drink Ads To Kids"
Leave a Comment