News Brief
Jessica Simpson Starring in Ice Breakers Liquid Ice Ads
May 14, 2004, 12:00 AM
On her hit reality show, Newlyweds, she pondered: "Is it chicken? Or is it tuna?" Now, the new Ice Breakers Liquid Ice breath mints from Hershey Foods has provided singing and pop culture sensation Jessica Simpson with her biggest conundrum yet: "Is it liquid or is it ice?" As cool as ice, the small round mints are filled with liquid-an intense burst of flavor-that dissolves immediately, leaving the mouth refreshed and revitalized. Ice Breakers Liquid Ice unveils its first national broadcast advertising campaign on May 24, featuring Jessica and Ashlee debating whether the new breath mint is actually "liquid" or "ice." The television spots, titled "Is It Liquid? Or Is It Ice?", were developed by North Castle Partners.
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