Kaplan Thaler: Life Begins After :30
Linda Kaplan Thaler, CEO and chief creative officer of the Kaplan Thaler Group with clients such as Aflac and Revlon, employed thick sarcasm as she spoofed the drumbeat that the 30-second spot is dying or even dead.
"I'm going to really miss the 30-second commercial," she said tongue-implanted-firmly-in-cheek during an address here at the AAAAs Management Conference for Agency CEOs on Friday.
As she made light of television's oft-suggested waning influence, she turned serious at times, saying obituaries about the :30 have "gone way too far" and arguing that "advertising in some form has to continue."
"Nobody knows where anything is going, so why don't we just enjoy today," she said in an interview after the speech, which was received with hearty laughter. "We're just getting too obsessive about what's going to happen."
Asked to offer her sarcasm-free feelings on the state of the :30 in 10 years, she said: "Commercials as we know them will no longer be in existence, but the idea of selling stuff in creative ways will always be there."
Recent Show Daily Articles
-
AdStack's Reiser Offers Takeaway Quick Hitter May 4, 11:30 a.m.
In a trenchant tweet, AdStack CEO Evan Reiser summarizes the key takeways from the Email Insider ...
-
Stewart: McKinsey Offers Emailers Food For Thought May 4, 11:23 a.m.
Trendline Interactive's Morgan Stewart says he was inspired at the Email Insider Summit by Draftfcb executive ...
-
Data Mining, Relevancy At Scale Key Email Marketing Themes May 4, 11:14 a.m.
At the Email Insider Summit, Rapleaf CEO Phil Davis says he's taking away from the conference ...
-
Monday Morning Mobile Meeting Scheduled At Care.com May 4, 11:03 a.m.
Now for the finale, the last panel in the Email Insider Summit. Panelists are charged with ...
-
Adconion's Currie Says "Don't Be Deceptive" May 4, 10:39 a.m.
As big brands consider performance marketing, Adconion Direct's Amanda Currie says hurdles in convincing them include ...
-
Beyond.com Exec: Consider "Relevant Time" For Email Programs May 4, 9:48 a.m.
Beyond.com's Geri Weltz says at the Email Insider Summit that if a company can't capitalize on ...
-
AdStack's Reiser: "Best Metric You Can Use Is Revenue" May 4, 9:42 a.m.
At the Email Insider Summit, Beyond.com's Geri Weltz says the company has an in-house content management ...
-
Twitter Feeds In Email Offer Opportunties To Build Engagement May 4, 9:24 a.m.
Real-time in-box activity has such potential on paper. An Email Insider Summit panel will now try ...
-
Google Analytics Has Been Helpful At PaperStyle May 4, 9:14 a.m.
With his keynote at the MediaPost Email Insider Summit, PaperStyle.com's David Grocer says his company has ...
-
Grocer Offers David & Goliath Story May 4, 8:56 a.m.
David Grocer, a PaperStyle.com executive, is kicking off the third day of the Email Insider Summit ...
Be the first to comment on "Kaplan Thaler: Life Begins After :30"
Leave a Comment