AOL today will launch an online and outdoor ad campaign promoting its project to stream old TV programs online. AOL has purchased billboards in New York City's Times Square, as well as Los Angeles,
touting its "in2TV' initiative. AOL also will promote the shows with an interactive trivia game; prizes include the WinBook Jiiv Mini PC and WinBook T230 laptop. Hill Holliday handled creative
execution for the campaign and Initiative placed the billboards.
