Ad-free VOD
"Over time, the $1.99 model will wear thin as consumers get tired of having their credit cards pinged every time they download a replay of 'CSI' that they could've gotten for free," says Craig Leddy, senior analyst at Points North Group.
The research firm also found that 47 percent of 18- to 34-year-olds are willing to pay $1.99 for episodes before they air. Downloading a pre-air show "adds to the 'cool' factor," Leddy says.
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