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Daisy Whitney

Member since May 2004 Contact Daisy

  • President Daisy Whitney
  • California
  • 94904 USA

Daisy Whitney is a report, columnist and veteran of the media reporting business.

Articles by Daisy All articles by Daisy

  • Product Videos Boost Ecommerce Spend in Video Insider on 01/28/2015

    Memo to marketers: Put your brand video on the product's home page. That's the top-level finding from a study on the role video plays in driving e-commerce. The presence of video can increase the average order value by about 50%, according to research conducted by LiveClicker.

  • Facebook Video Viewing Nearly Doubles in Video Insider on 01/21/2015

    Embrace Facebook. Not only is it the hub of sharing for many branded videos, it's also thriving as a video showcase. Consumers are leading the charge as they view, share and post more videos.

  • Nearly 20% of Internet Users Share Video Ads Regularly in Video Insider on 01/14/2015

    As video continues on its rapid growth path, marketers will surely continue to look for ways to understand viewers' video ad consumption habits. That includes sharing of videos across the Web. Marketing technology platform Unruly recently released some data that sheds light on how many consumers interact with video ads.

  • Over-The-Top Video Poised to Soar  in Video Insider on 01/07/2015

    Now the media industry has an even bigger reason to fret about cord-cutting and cord-shaving. With ESPN's decision to begin offering an over-the-top package for its service, joining the likes of HBO, the prospect of snipping the cable cord just became compelling for even more consumers.

  • Consumer Interest In Cord-Cutting Rises in Video Insider on 12/16/2014

    Interest in cutting the cable cord is on the rise, according to a new study. The number of new cable customers who ask for broadband service only is 26%, now exceeding the 22% who want only cable TV, according to ad tech firm Marchex, in an analysis of consumer phone calls to cable providers.

  • Live TV Viewing Dips, Mobile Rises in Video Insider on 12/09/2014

    Viewers' appetite for live TV is shrinking.The average American digested about four hours and 32 minutes of live TV each day in the third quarter, a drop of 12 minutes from 4 hours and 44 minutes a year ago, according to Nielsen's third quarter total audience report.

  • TV Viewers Fire Up More SVOD; Digital Video Grows in Video Insider on 12/04/2014

    First off, the sky isn't falling, and TV isn't going bye-bye. However, the market continues to shift ever closer to digital, and smart brands and wise media pundits should keep tracking the transition. Here are some of the latest figures that shed light on video viewing habits.

  • Video Ads Optimized For Device Deliver Best KPIs in Video Insider on 11/25/2014

    With Black Friday and Cyber Monday just days away, online video advertising should be kicking into full gear for the online holiday shopping season. Marketers would be wise to customize ads for the device, because those type of ads drive the best results. That's the finding of a just-completed study from video advertising firm Innovid that analyzed video ad engagement across screens using Crackle's network of online TV and movie viewers.

  • Digital Ad Spend Poised To Overtake TV Revenue in Video Insider on 11/20/2014

    Online media ad revenue is on a path to steamroll TV ad spend. Or so says Forrester Research in a new forecast predicting that by 2019 marketers will spend more than $103 billion on online video ads, search marketing, display advertising, social media marketing, and email marketing. That amount spent on digital media will surpass the spend for broadcast and cable TV combined, Forrester has said.

  • Study: Video Cited As One Of Most Effective B2B Tools in Video Insider on 11/13/2014

    Business-to-business marketers need to be making online videos -- one of the most powerful marketing tools at their disposal, according to a new report from the Content Marketing Institute.

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