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TV Viewers Distracted By Other Video Screens
Video Insider, Daisy Whitney - Thursday, July 24, 2014
The battle for consumer attention isn't getting easier. TV is still as ...
Nearly Two-Thirds Of TV Viewers Are Binge Watchers
Video Insider, Daisy Whitney - Wednesday, July 16, 2014
Binge viewing isn't just the biggest buzzword in the video business. It's ...
Study: 36% Regularly Watch Video-On-Demand
Video Insider, Daisy Whitney - Friday, July 11, 2014
YouTube is not only the world's biggest video site, it's also the ...
Mobile Video Advertising To Double in 2014
Video Insider, Daisy Whitney - Wednesday, July 2, 2014
Perhaps the appetite for video is boundless. Two new reports on video ...
ComScore Pushes Unified Video Measurement
Video Insider, Daisy Whitney - Wednesday, June 25, 2014
In a quest for better metrics, comScore is pitching a new measurement ...
Pay-TV Subcribers Add On Streaming Services
Video Insider, Daisy Whitney - Wednesday, June 18, 2014
If media habits in the United States are anything like those across ...
Programmatic Video Bought Like TV -- Via CPM
Video Insider, Daisy Whitney - Monday, June 9, 2014
A just-released study from Videology finds that more than 90% of marketers ...
Mobile Viewing Of Online Video Doubles, Study Finds
Video Insider, Daisy Whitney - Wednesday, June 4, 2014
Not only are smartphones and tablets far outselling computers and TVs, they ...
Study: 31% of TV Everywhere Users Rewatch Shows, Two-thirds Watch More TV
Video Insider, Daisy Whitney - Tuesday, May 27, 2014
More video viewing drives more TV viewing. That's the finding of a ...
The Smartphone Is The Remote Control
Video Insider, Daisy Whitney - Wednesday, May 21, 2014
Remember when this year was the year of interactive TV? And then ...
Study: 52 Million Americans Watch Digital Video Originals
Video Insider, Daisy Whitney - Wednesday, May 14, 2014
Remember when TV shows and movies were far and away the most ...
Online Video Business Needs Viewability Metrics, Improvements
Video Insider, Daisy Whitney - Tuesday, May 6, 2014
The NewFronts were great, digital video ad dollars are rising, and brands ...
Marketers Give TV And Digital Video Almost-Equal Treatment
Video Insider, Daisy Whitney - Friday, May 2, 2014
Many marketers now consider online video nearly on par with TV. In ...
Mobile Video Viewing Could Lead To Cord-Cutting
Video Insider, Daisy Whitney - Friday, April 25, 2014
TV still reigns supreme for viewing video, but the second most popular ...
Two-Thirds of New TV Show Viewers Search for Show First
Video Insider, Daisy Whitney - Wednesday, April 16, 2014
The multiscreen viewer truly does exist. Crossover between television viewing and online ...
Consumers Who Watch Product Videos Spend More on the Product
Video Insider, Daisy Whitney - Thursday, April 10, 2014
If a brand isn't offering product videos on its website, it's missing ...
Video Quality Troubles Continue, Viewer Tolerance Lessens
Video Insider, Daisy Whitney - Wednesday, April 2, 2014
Consumers have high expectations for video quality, and they don't differentiate or ...
Young Twentysomethings Watch More TV Online Than Via Cable
Video Insider, Daisy Whitney - Wednesday, March 26, 2014
Advertisers and video providers, take note: The younger generation spends more screen ...
Product Videos Boost ROI, Intent To Purchase
Video Insider, Daisy Whitney - Thursday, March 20, 2014
Oh, video, what can't you do? Every dawn brings a new report ...
Programmatic Video Inventory Doubles
Video Insider, Daisy Whitney - Wednesday, March 12, 2014
Marketers have long cited the shortage of inventory as one of the ...
Video Tips For Marketers' Shift To Branded Content
Video Insider, Daisy Whitney - Thursday, March 6, 2014
Branded content has quickly become more vital to marketers, and now about ...
Mobile Videos Stall Out
Video Insider, Daisy Whitney - Thursday, February 27, 2014
Mobile video is growing so fast it's slated to account for 69% ...
Connected TV Use Grows 19% Year-Over-Year
Video Insider, Daisy Whitney - Thursday, February 20, 2014
Connected TV usage is on the rise, and about 63% of broadband ...
Mobile Video To Grow 14 Times By 2018
Video Insider, Daisy Whitney - Friday, February 14, 2014
Marketers, you do have a mobile video strategy, right? If not, consider ...
Study: TV Everywhere Doubles, Tablets Drive Usage
Video Insider, Daisy Whitney - Thursday, February 6, 2014
TV Everywhere is taking off. So says the early data. The number ...
Multiscreen Buying And Measurement To Drive Programmatic Video In 2014
Video Insider, Daisy Whitney - Friday, January 31, 2014
Programmatic buying has vaulted to the forefront of digital media in the ...
Advertisers Crave More Video Ad Targeting, Study Finds
Video Insider, Daisy Whitney - Thursday, January 23, 2014
Targeting is the answer -- whatever the question is. While advertisers are ...
Consumers Lukewarm On Second-Screen Content, But Opportunity Lies In Ad Breaks
Video Insider, Daisy Whitney - Wednesday, January 15, 2014
A slew of TV networks offer second-screen content that's synchronized to TV ...
As Over-The-Top Viewing Grows, Those Users Spend More On Video
Video Insider, Daisy Whitney - Wednesday, January 8, 2014
More and more consumers are viewing video via over-the-top services, according to ...
Number Of Video Ads Viewed Nearly Doubles YOY
Video Insider, Daisy Whitney - Tuesday, December 31, 2013
Whoa. We watched a lot of video ads in 2013. The number ...
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