Search by name, company, title, location, etc.

Daisy Whitney

Member since May 2004Contact Daisy

  • President Daisy Whitney
  • California
  • 94904 USA

Daisy Whitney is a report, columnist and veteran of the media reporting business.

Articles by Daisy All articles by Daisy

  • Use Of Mid-Roll Ads Rises in Video Insider on 09/23/2016

    Quick. Name one of the fastest-growing video ad units this year. You guessed mid-roll, right? Or maybe not. But this video workhorse ad unit is indeed growing at a quick clip this year. Mid-roll ads rose 24% in use year over year, jumping from 19% of ads in February 2015 to 33% in April, according to a report from Ooyala analyzing video ads across nearly 50 global premium publishers and broadcasters.

  • OTT Subs Rise, TV Everywhere Awareness Creeps Up  in Video Insider on 09/16/2016

    The number of over-the-top subscriptions has ramped up by 12% over the last two years. That's the finding of a new research study from Parks Associates reporting that consumer adoption of services like Netflix and Hulu has increased since the third quarter of 2014, even though password sharing is also up.

  • Mobile Video Ads Boost Brand Awareness in Video Insider on 09/08/2016

    Advertising on mobile phone screens is growing by leaps and bounds, and marketers are eager for insight into what drives consumers in this burgeoning ad medium. While it is still early days, video ad software provider Videology released a handful of case studies from recent mobile campaigns, revealing some data on what has worked.

  • Users With Both OTT & Cable Are Happiest With Streaming in Video Insider on 09/01/2016

    Consumers like their streaming video services more than their cable services, according to a new study. But how long will the honeymoon last? Maybe only until they give up their cable.

  • Cord-Cutting Steady, Connected TV Apps On Rise in Video Insider on 08/20/2016

    By most accounts, cord-cutting continued at the usual pace at pay-TV providers in the second quarter, but it didn't speed up. That's the conclusion of Wall Street firm MoffetNathanson. The researcher noted that pay-TV providers lost 757,000 subscribers in the second quarter, with a decline of 1.29 million over the last year. While that isn't necessarily news to sing about, the declines are steady as far as declines go. In short, cord-cutting has still not caused a mass exodus from multichannel providers.

  • Big Jump In Connected TV Use  in Video Insider on 08/18/2016

    Connected TV use has nearly doubled in the last year for the 18- to 49-year-old demo, according to a new report from Pivotal Researchreleased this week. The firm found that 8.5% of all TV usage in July was routed through connected TVs, such as via Roku, Apple TV and Chromecast. That's a big jump from the 4.9% usage rate from the year-ago period, and the 1.9% Pivotal reported in July 2014.

  • Digital Video Spreads Deeper Worldwide, Driven by Mobile  in Video Insider on 08/11/2016

    About two-thirds of Internet users around the world tune into either short-form or long-form video-on-demand on a regular basis. That's the finding of a new report from eMarketer, taking the temperature of global digital video. The verdict? Video still has long legs and lots of growth ahead, especially on mobile devices.

  • Rise Of Ad Blocking May Boost Branded Content Use in Video Insider on 08/04/2016

    Many marketers have long held the assumption that branded content performs better than standard ad units. A just-released study from Nielsen bolsters this belief in the video arena. The research giant studied more than 100 pieces of branded content, such as online video series as well as product integrations within a TV show. Nielsen reports that brand recall and brand lift are usually higher with branded content than pre-roll ads. These findings can be helpful, especially as ad blocker use continues to rise.

  • SVOD Usage High, With Amazon Prime Users Tuning In in Video Insider on 07/25/2016

    About two-thirds of adults use a subscription VOD service, and nearly half use that service as much as or more than their pay-TV service. That's the finding of a recent survey of 1,000 U.S. consumers conducted by IBM Cloud Video. Younger consumers use SVOD even more frequently; 72% of millennials say they watch SVOD services as much as or more than pay TV.

  • Digital Publishers' Enthusiasm Grows For Video Ads On Facebook in Video Insider on 07/12/2016

    Video advertising on Facebook is on a fast track for growth. According to a new report from ad software firm Mixpo, the use of video campaigns, from paid ads to boosted posts, is rising on the social networking giant.

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.