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Daisy Whitney

Member since May 2004Contact Daisy

  • President Daisy Whitney
  • California
  • 94904 USA

Daisy Whitney is a report, columnist and veteran of the media reporting business.

Articles by Daisy All articles by Daisy

  • Pay TV Customers Say They're Less Satisfied in Video Insider on 03/24/2017

    More pay TV consumers are unhappy with their service than they were a few years ago. Also, many broadband consumers don't even use traditional TV service. These are among the top-level findings from a pair of new studies that shed light on consumer behavior and attitudes to both traditional TV and to over-the-top service.

  • Mobile More Than Half Of Video Views in Video Insider on 03/17/2017

    Mobile video now comprises the majority of video views. About 54% of video views worldwide originate on mobile devices, according to Ooyala's Global Video Index for the fourth quarter of 2016.

  • Younger Viewers Less Likely To Skip Ads, But Still Tune Out in Video Insider on 03/10/2017

    Despite the conventional wisdom, Millennials are actually less likely to skip TV ads. That's the finding of a new report from Nielsen, detailing video viewing behavior of the younger generation when it comes to TV.

  • Mobile, Desktop Even In Race For Video Eyeballs in Video Insider on 03/03/2017

    Mobile phones and desktops are neck-and-neck when it comes to video viewing. More than half, or about 57%, of consumers around the world watch videos on their mobile phones every day. That's on par with the 58% of consumers who are checking out videos on their computer, according to AOL's State of the Video Industry Global Research Study.

  • Mobile-Only Internet Use Grows  in Video Insider on 02/24/2017

    The desktop-only world is shrinking. Smartphones are taking over. And that means marketers and advertisers will need to keep building for increasingly mobile-centric video users.

  • Business-Related Videos Thrive In Desktop & Work Environment in Video Insider on 02/16/2017

    While the rise in online video consumption of news, sports and TV shows has garnered most of the attention lately, brands and businesses are also reaping the benefits of online video quite nicely too.

  • Mobile Phones Are Video Delivery Devices in Video Insider on 02/10/2017

    Mobile video traffic is on pace to grow nine times in volume over the next five years. That's the word from Cisco in its newest Mobile Visual Networking Index, which has become a bible of sorts for the mobile video business.

  • Smart TVs Command Majority in Video Insider on 02/03/2017

    Connected TVs have reached a large majority of U.S. Internet homes, according to a new report from The Diffusion Group.

  • 30% Of Millennials Have Snipped The Cord  in Video Insider on 01/27/2017

    Millennials comprise the largest portion of cord-cutters. Stop the presses. Okay, fine. It's not rocket science to discover the proclivity of today's youth to consume video in an over-the-top fashion. But marketers would be wise to understand the large share of cord-cutting this group claims.

  • Live Video Streaming A Wild Card for Growth in Video Insider on 01/20/2017

    Remember when tuning in live to an online program meant the video buffered? It stopped, it stuttered, and it lagged. While those bumps may still line the viewing road, watching live video online has changed for the better in the last few years. A smoother viewing experience, coupled with more content, means the growth and availability of live streaming could impact the TV and media business in new and unexpected ways in the near term.

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