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Daisy Whitney

Member since May 2004 Contact Daisy

  • President Daisy Whitney
  • California
  • 94904 USA

Daisy Whitney is a report, columnist and veteran of the media reporting business.

Articles by Daisy All articles by Daisy

  • Pay-TV Revenue On Downswing; OTT Rising Up in Video Insider on 03/23/2015

    The tide is turning. Once considered merely an "early adopter" offering, over-the-top services are poised to come into their own and earn some big bucks. Pay TV revenues peaked two years ago and are now on the drop, at the same time that over-the-top revenues have begun to significantly grow, according to a study from Digital TV Research.

  • Sundays Drive Video Commerce, Videos Drive Sales in Video Insider on 03/18/2015

    Sunday is the best day of the week for consumers to watch videos about your product. So says the latest benchmark study from e-commerce technology company Invodo, analyzing the performance of online video in driving sales. Shoppers were most likely to view or engage with a product video on a Sunday than any other day the week.

  • The Rise Of The Solo TV: New Report On Mobile Video in Video Insider on 03/09/2015

    TV is becoming more personal. A new report from research firm TDG says that mobile video viewing is poised for big growth over the next ten years -- and as it takes off, more consumers will watch TV solo, rather than as part of a group or family centered about the set. While consumer behavior has, of course, been morphing over the last few years with the advent of new devices and time-shifted viewing, the rise of the mobile device as a handheld TV could signal the greatest shift in social viewing patterns.

  • Online Video Gobbles $ From TV in Video Insider on 03/03/2015

    Online video continues to win ad dollars with its promises of efficiency and targeting, and it is also nabbing money from a softening TV market. The newest media spend report from agency giant Magna Global said that digital media claimed 30% of the ad market in the U.S. in 2014, or $49 billion. That's up 15% over the year before. Digital video ad spend increased 39%, playing a big role in fueling overall growth in digital media. In fact, the agency predicts that digital media spend will reach parity with TV spend by 2016.

  • Video Metrics: Marketers Favor Views, Conversions, Brand Lift  in Video Insider on 02/24/2015

    As the audience for digital video and the ads that come with it grows significantly year-over-year, marketers are becoming more sophisticated in the metrics they rely on to evaluate their campaigns. Advertising agencies ranked completed views, conversions, and brand lift as the three most important metrics in a digital video campaign, according to a just-released study from online video platform BrightRoll.

  • Video Ad Viewability Rises in Video Insider on 02/18/2015

    Video ad viewability has been a hot-button issue among advertisers and publishers over the last few years, especially as programmatic video buying has increased, bringing the topic to the forefront. With the fast rise in online video ad dollars comes the unfortunate side effect of ad fraud and bad traffic. But some relief is in sight for ad viewability woes, according to a just-released study by Integral Ad Science discussed by eMarketer.

  • Mobile Video On Track For Three-Quarters of Traffic in Video Insider on 02/11/2015

    Mobile data traffic grew by 69% in 2014, and video accounts for most of that traffic. In fact, the amount of mobile video moving across networks surpassed 50% of mobile data traffic in 2012 and pushed past 55% by the end of last year, according to the latest report from Cisco that tracks worldwide mobile traffic. Within five years, nearly 75% of the content that moves across mobile networks will be video.

  • Streaming Media Devices On Track For Big Growth in Video Insider on 02/04/2015

    Over-the-top viewing is poised to have a big year, thanks to fast growth in the streaming device market. The percentage of U.S. homes with connected devices that enable streaming of TV shows and video should reach 25% by year end, up from 16% of homes a year ago, according to the latest research from NPD Group.

  • Product Videos Boost Ecommerce Spend in Video Insider on 01/28/2015

    Memo to marketers: Put your brand video on the product's home page. That's the top-level finding from a study on the role video plays in driving e-commerce. The presence of video can increase the average order value by about 50%, according to research conducted by LiveClicker.

  • Facebook Video Viewing Nearly Doubles in Video Insider on 01/21/2015

    Embrace Facebook. Not only is it the hub of sharing for many branded videos, it's also thriving as a video showcase. Consumers are leading the charge as they view, share and post more videos.

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