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Daisy Whitney

Member since May 2004 Contact Daisy

  • President Daisy Whitney
  • California
  • 94904 USA

Daisy Whitney is a report, columnist and veteran of the media reporting business.

Articles by Daisy All articles by Daisy

  • Mobile Video Viewing Varies Widely by Age -- Brands Must Target  in Video Insider on 04/15/2015

    In the digital video business, it's somewhat of a given that smart marketers need to develop mobile video ad strategies as consumers shift to mobile consumption. However, brands would be wise to remember that many of the viewers on the mobile video vanguard are younger demos. That might sound obvious. Even so, it's important for brands to understand the specific demographics of video consumption on mobile phones so they don't make wholesale ad shifts that might not be demographically necessary.

  • Connected-TV Growth On Rise, Fueled By Network Apps  in Video Insider on 04/08/2015

    Consumer use of connected TVs is continuing to grow quickly. More than 22 million so-called smart TVs are now in broadband homes, a big jump from 13 million a year ago. That finding comes from an NPD Group report on the connected-device TV market. The study also found that these kind of connected TVs are now more popular than Blu-ray disc players, which are in about 20 million homes.

  • VOD Hits 40% Of Homes in Video Insider on 04/02/2015

    Your kids don't watch TV the way you do. But then again, you probably don't watch TV the way you did a few years ago. Consumption habits are rapidly changing for nearly all age groups. Over-the-top video viewing is skyrocketing in usage. About two of every five homes in the United States used a subscription video-on-demand service like Netflix in the fourth quarter, Nielsen said. In fact, a new study from the research giant also found that 36% of U.S. homes used over-the-top service from Netflix alone in November.

  • Pay-TV Revenue On Downswing; OTT Rising Up in Video Insider on 03/23/2015

    The tide is turning. Once considered merely an "early adopter" offering, over-the-top services are poised to come into their own and earn some big bucks. Pay TV revenues peaked two years ago and are now on the drop, at the same time that over-the-top revenues have begun to significantly grow, according to a study from Digital TV Research.

  • Sundays Drive Video Commerce, Videos Drive Sales in Video Insider on 03/18/2015

    Sunday is the best day of the week for consumers to watch videos about your product. So says the latest benchmark study from e-commerce technology company Invodo, analyzing the performance of online video in driving sales. Shoppers were most likely to view or engage with a product video on a Sunday than any other day the week.

  • The Rise Of The Solo TV: New Report On Mobile Video in Video Insider on 03/09/2015

    TV is becoming more personal. A new report from research firm TDG says that mobile video viewing is poised for big growth over the next ten years -- and as it takes off, more consumers will watch TV solo, rather than as part of a group or family centered about the set. While consumer behavior has, of course, been morphing over the last few years with the advent of new devices and time-shifted viewing, the rise of the mobile device as a handheld TV could signal the greatest shift in social viewing patterns.

  • Online Video Gobbles $ From TV in Video Insider on 03/03/2015

    Online video continues to win ad dollars with its promises of efficiency and targeting, and it is also nabbing money from a softening TV market. The newest media spend report from agency giant Magna Global said that digital media claimed 30% of the ad market in the U.S. in 2014, or $49 billion. That's up 15% over the year before. Digital video ad spend increased 39%, playing a big role in fueling overall growth in digital media. In fact, the agency predicts that digital media spend will reach parity with TV spend by 2016.

  • Video Metrics: Marketers Favor Views, Conversions, Brand Lift  in Video Insider on 02/24/2015

    As the audience for digital video and the ads that come with it grows significantly year-over-year, marketers are becoming more sophisticated in the metrics they rely on to evaluate their campaigns. Advertising agencies ranked completed views, conversions, and brand lift as the three most important metrics in a digital video campaign, according to a just-released study from online video platform BrightRoll.

  • Video Ad Viewability Rises in Video Insider on 02/18/2015

    Video ad viewability has been a hot-button issue among advertisers and publishers over the last few years, especially as programmatic video buying has increased, bringing the topic to the forefront. With the fast rise in online video ad dollars comes the unfortunate side effect of ad fraud and bad traffic. But some relief is in sight for ad viewability woes, according to a just-released study by Integral Ad Science discussed by eMarketer.

  • Mobile Video On Track For Three-Quarters of Traffic in Video Insider on 02/11/2015

    Mobile data traffic grew by 69% in 2014, and video accounts for most of that traffic. In fact, the amount of mobile video moving across networks surpassed 50% of mobile data traffic in 2012 and pushed past 55% by the end of last year, according to the latest report from Cisco that tracks worldwide mobile traffic. Within five years, nearly 75% of the content that moves across mobile networks will be video.

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