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Daisy Whitney

Member since May 2004 Contact Daisy

  • President Daisy Whitney
  • California
  • 94904 USA

Daisy Whitney is a report, columnist and veteran of the media reporting business.

Articles by Daisy All articles by Daisy

  • Social Video Ad Spend Rises in Video Insider on 05/26/2016

    Even though Facebook video ads play automatically, marketers still plan to increase their spend on the social media giant in this arena. Many also plan to invest more dollars in social video across other platforms as well, according to a just-released report from eMarketer surveying the state of social video advertising.

  • SVOD Penetration Grows in Video Insider on 05/19/2016

    Consumers are voting with their wallets in favor of subscription video services. Driven by the strength and near-ubiquity of Neflix, subscription VOD services have become more popular than ad-supported online streaming from sites like Hulu, according to a Hub Research study. The report found that in 2015, about 47% of U.S. consumers subscribed to an online streaming service, and that number jumped a whopping 21 points to 68% this year.

  • Pay TV Downgrades Linked To OTT in Video Insider on 05/06/2016

    Streaming video viewing and TV viewing go hand in hand -- except when they don't. While a number of studies have shown that streaming video viewers are avid TV watchers as well, many who actively use over-the-top services say they'll downgrade their multichannel video services in the coming months.

  • Broadcast Content Key To OTT Provider Success  in Video Insider on 04/26/2016

    TV viewers are fond of streaming, and streamers like to watch TV. Ergo, the offering of broadcast programs can bolster the success of a streaming service. The percent of TV viewers who stream some of their TV shows has risen from 15% six years ago to 57% in 2016, according to new data from Horowitz Research.

  • OTT Churn Still High  in Video Insider on 04/21/2016

    While the over-the-top industry has enjoyed tremendous growth lately, a new report shows consumers are also regularly canceling such services. Consider this: By the end of 2015, it was reported that about 20% of U.S. broadband homes had shuttered their over-the-top video service subscriptions in the past twelve months. That's a slight rise from the second quarter of 2015, when the snip-snip number came in at 18% overall.

  • Majority Of Digital Video Ad Spend To Come From Programmatic  in Video Insider on 04/12/2016

    Programmatic advertising is on track for another year of robust growth in 2016, driven in part by strides in video ad buying in this fashion. In its latest report on the programmatic buying marketplace, eMarketer predicted that digital programmatic display ad spend will hit $22 billion this year, comprising 67% of the total digital display ad market in the US.

  • Millennials Love Their Phone Like A TV in Mobile Insider on 04/05/2016

    If it seems as if watching video on cell phones is becoming a ubiquitous pastime, that's because it is. About 81% of Americans who use smartphones are now streaming video on those phones, a trend driven in large part by those under 25, NPD Group said in a new report.

  • VOD Market Worldwide Rises in Video Insider on 04/05/2016

    Convenience drives revenue, as the video-on-demand market is proving. Driven by viewers' desire to watch when they want, the VOD market is growing at a rapid clip and generated $49 billion in worldwide revenue last year. That's up from $45 billion in 2014, according to Future Market Insights. The research firm predicted VOD revenue will hit $108.6 billion within 10 years.

  • Millennials Love Their Phone Like A TV in Video Insider on 04/01/2016

    If it seems as if watching video on cell phones is becoming a ubiquitous pastime, that's because it is. About 81% of Americans who use smartphones are now streaming video on those phones -- a trend driven in large part by those under 25, NPD Group says in a new report.

  • Nearly Half of Video Views Are Mobile in Video Insider on 03/24/2016

    Video viewing on mobile phones continues to enjoy robust growth. Underscoring the key role that such digital devices play in consumers' lives is this new statistic: 46% of all video views came from mobile phones in the fourth quarter, an increase of 35% from the same period a year ago.

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