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Daisy Whitney

Member since May 2004 Contact Daisy

  • President Daisy Whitney
  • California
  • 94904 USA

Daisy Whitney is a report, columnist and veteran of the media reporting business.

Articles by Daisy All articles by Daisy

  • Consumer Interest In Cord-Cutting Rises in Video Insider on 12/16/2014

    Interest in cutting the cable cord is on the rise, according to a new study. The number of new cable customers who ask for broadband service only is 26%, now exceeding the 22% who want only cable TV, according to ad tech firm Marchex, in an analysis of consumer phone calls to cable providers.

  • Live TV Viewing Dips, Mobile Rises in Video Insider on 12/09/2014

    Viewers' appetite for live TV is shrinking.The average American digested about four hours and 32 minutes of live TV each day in the third quarter, a drop of 12 minutes from 4 hours and 44 minutes a year ago, according to Nielsen's third quarter total audience report.

  • TV Viewers Fire Up More SVOD; Digital Video Grows in Video Insider on 12/04/2014

    First off, the sky isn't falling, and TV isn't going bye-bye. However, the market continues to shift ever closer to digital, and smart brands and wise media pundits should keep tracking the transition. Here are some of the latest figures that shed light on video viewing habits.

  • Video Ads Optimized For Device Deliver Best KPIs in Video Insider on 11/25/2014

    With Black Friday and Cyber Monday just days away, online video advertising should be kicking into full gear for the online holiday shopping season. Marketers would be wise to customize ads for the device, because those type of ads drive the best results. That's the finding of a just-completed study from video advertising firm Innovid that analyzed video ad engagement across screens using Crackle's network of online TV and movie viewers.

  • Digital Ad Spend Poised To Overtake TV Revenue in Video Insider on 11/20/2014

    Online media ad revenue is on a path to steamroll TV ad spend. Or so says Forrester Research in a new forecast predicting that by 2019 marketers will spend more than $103 billion on online video ads, search marketing, display advertising, social media marketing, and email marketing. That amount spent on digital media will surpass the spend for broadcast and cable TV combined, Forrester has said.

  • Study: Video Cited As One Of Most Effective B2B Tools in Video Insider on 11/13/2014

    Business-to-business marketers need to be making online videos -- one of the most powerful marketing tools at their disposal, according to a new report from the Content Marketing Institute.

  • Mobile's Fortune Drives Digital Video Growth in Video Insider on 11/04/2014

    Online video viewing is on the rise, and so are online video dollars. Okay, fine, that's not rocket science to connect the two. Even so, a handful of new research reports point to a sustained surge in the online video ad market that's being fueled by consumer reliance on mobile devices, both smartphones and tablets.

  • Report: Online Video Casts Wider Net To Auto, Restaurants, Finance  in Video Insider on 10/29/2014

    A broader range of marketers are spending money in online video campaigns with increased share of spending coming from auto, restaurants, financial services, entertainment and travel brands. That's one of the top-level findings in a new report from ad platform Videology analyzing impressions delivered across its service in the third quarter.

  • Mobile Video Growing for Millennials -- Programmatic Mobile Also On Rise in Video Insider on 10/22/2014

    Mobile is hot -- but you knew that already. What is new on this front is how hot and whom mobile wins over. A pair of recent studies sheds light for digital marketers mapping out mobile campaigns.

  • Online TV Viewers Cite Convenience As Driver in Video Insider on 10/16/2014

    Convenience wins. Online viewing is popular because it's easy. Sure, binge-watching, commercial skipping and a lower cost are nice, but more than half of online video viewers say they watch TV on the Web because they can watch shows when they want.

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