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Daisy Whitney

Member since May 2004 Contact Daisy

  • President Daisy Whitney
  • California
  • 94904 USA

Daisy Whitney is a report, columnist and veteran of the media reporting business.

Articles by Daisy All articles by Daisy

  • Video Ad Views See Strongest Growth Rate in Three Years in Video Insider on 05/20/2015

    Consumers are snipping the apron strings to the TV. That doesn't mean they're cutting the cable cord, per se. But it does mean that, with each passing quarter, TV viewers are growing more comfortable with watching their programming on other screens. Viewership of long-form programming on demand has grown 50% year over year, and more than half of the long-form and live views originated from TV Everywhere authenticated streams.

  • Multichannel Video Providers See Uptick, Not Cord-Cutting in Video Insider on 05/15/2015

    Multichannel video providers can relax -- at least for this quarter. The top 10 multichannel video providers added 54,800 subscribers in the first quarter of this year, according to informitv Multiscreen Index. That is a welcome uptick from a loss of 232,100 in the prior three quarters. Of course, MVPDs might not want to rest on their laurels yet given the trajectory of recent quarters.

  • Give Smartphone Viewers Ad Choice, And They'll Engage in Video Insider on 05/05/2015

    Mobile viewers are busy, on the go, and often don't have much time to pay attention to ads on the small screen. These are some of the long-held beliefs about the mobile consumer, but they might also be myths. That's because the personal nature of the device -- which makes it powerful for programmers -- can also work well for marketers, according to research conducted by Ipsos MediaCT and YouTube.

  • Long-Form Video Viewing Skyrockets On Bigger Mobile Screens in Video Insider on 04/29/2015

    Don't let anyone tell you otherwise. Size matters. Sure, the small screen is rising in general as a vehicle for video consumption. But when consumers have a bigger mobile screen, they watch more video on it.

  • TV Set Viewing Drops While Device Viewing Rises  in Video Insider on 04/21/2015

    TV may not be going away, but the TV set itself is on the decline. Slowly but surely, TV viewing is rising on other devices and dipping on TV sets, according to a new study from global research firm Accenture.

  • Mobile Video Viewing Varies Widely by Age -- Brands Must Target  in Video Insider on 04/15/2015

    In the digital video business, it's somewhat of a given that smart marketers need to develop mobile video ad strategies as consumers shift to mobile consumption. However, brands would be wise to remember that many of the viewers on the mobile video vanguard are younger demos. That might sound obvious. Even so, it's important for brands to understand the specific demographics of video consumption on mobile phones so they don't make wholesale ad shifts that might not be demographically necessary.

  • Connected-TV Growth On Rise, Fueled By Network Apps  in Video Insider on 04/08/2015

    Consumer use of connected TVs is continuing to grow quickly. More than 22 million so-called smart TVs are now in broadband homes, a big jump from 13 million a year ago. That finding comes from an NPD Group report on the connected-device TV market. The study also found that these kind of connected TVs are now more popular than Blu-ray disc players, which are in about 20 million homes.

  • VOD Hits 40% Of Homes in Video Insider on 04/02/2015

    Your kids don't watch TV the way you do. But then again, you probably don't watch TV the way you did a few years ago. Consumption habits are rapidly changing for nearly all age groups. Over-the-top video viewing is skyrocketing in usage. About two of every five homes in the United States used a subscription video-on-demand service like Netflix in the fourth quarter, Nielsen said. In fact, a new study from the research giant also found that 36% of U.S. homes used over-the-top service from Netflix alone in November.

  • Pay-TV Revenue On Downswing; OTT Rising Up in Video Insider on 03/23/2015

    The tide is turning. Once considered merely an "early adopter" offering, over-the-top services are poised to come into their own and earn some big bucks. Pay TV revenues peaked two years ago and are now on the drop, at the same time that over-the-top revenues have begun to significantly grow, according to a study from Digital TV Research.

  • Sundays Drive Video Commerce, Videos Drive Sales in Video Insider on 03/18/2015

    Sunday is the best day of the week for consumers to watch videos about your product. So says the latest benchmark study from e-commerce technology company Invodo, analyzing the performance of online video in driving sales. Shoppers were most likely to view or engage with a product video on a Sunday than any other day the week.

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