The Revolution In 'Content Everywhere'
Posted by Jeremiah McMillan on Feb 22, 5:15 PM
As the importance of new content-business-models increases, so, too do TV and digital distribution deals that push continued convergence across platforms. Original content deals across all platforms are the new norm, with You Tube for one, quietly changing the terms for some channel producers to encompass an "everywhere model," and with CBS exploring direct-to-Netflix content deals.
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Is A Horizontal Or Vertical Content Strategy More Valuable?
Posted by Ashkan Karbasfrooshan on Feb 21, 1:43 PM
Increasingly, tech firms and ad networks are pivoting and morphing into content creators. Specific Media has begun the metamorphosis; Hulu, Netflix, YouTube are in transit; SAY Media is there, to name a few examples. As they pivot into content, some underwrite a horizontal strategy, others go vertical and focus on the most engaged and passionate audiences,
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Re-Space, Not Replace
Posted by Daryl McNutt on Feb 16, 3:59 PM
Traditional TV advertisers are looking to make online video a more integrated part of their overall media plans, and for good reason. A recent Nielsen/IAB study found that people who saw a video ad across all four screens, (TV+PC+Phone+Tablet) correctly recalled the ad 74% of the time, an increase from 50% ad recall when they saw the video on TV only.
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Why 2012 Bodes Well For NEXT Year's Super Bowl
Posted by Bryan Boettger on Feb 15, 2:05 PM
The dust has settled on the Super Bowl and we've stopped looking back at the ads and game. It's time to look forward at what this year's Super Bowl meant for digital video. The answer: a lot. According to NBC, 2.1 million people streamed the Super Bowl for a total of 78.6 million minutes. That's a little more than 37 minutes per person. Pretty amazing -- considering the experience was HORRIBLE.
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The Shifting Tides Of Video Advertising
Posted by Toby Gabriner on Feb 14, 2:52 PM
We don't use travel agents to book flights anymore, we can do all of our banking digitally, there's no need for record stores since our music is just a mouse click away and our friends all stay in touch through social networks. Virtually every facet of life has experienced a transformation from an old, manual process to a newer, more automated way. If we value the conveniences offered and the capabilities afforded to us by self-service and automation, why are we still trading advertising like it's the 1960s?
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Should You List Your Site On An Ad Network's Roster?
Posted by Ashkan Karbasfrooshan on Feb 13, 12:08 PM
You'd almost think that ad networks have two site lists: one to show off their best-looking websites when they court advertisers, the other to actually deliver the campaigns once they're booked.
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Is B2B Really Ready For Social Media Marketing?
Posted by David Murdico on Feb 9, 3:29 PM
Is B2B (business to business) really ready for social media marketing? The short answer is "no." The long answer "is almost. Let's just say that generally speaking, these kinds of companies are "social media curious." My agency gets a lot of B2B inquiries from marketing, sales and PR executives with companies that are genuinely interested in "doing something a little different -- you know, funny and more edgy." Half the time they chicken out and go back to whatever they were doing before they called us, which usually includes sleep-inducing product videos and downloadable PDFs that they will no doubt ...
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Backwards To The Future
Posted by Karen Herman on Feb 8, 1:14 PM
It seems like over the last several years, in every major interview, the same general questions are being asked of entertainment executives: “Where do you see the future of television?” “How is digital media going to impact programming?” “What’s next for digital and entertainment?” All major conferences or events I’ve attended have addressed these topics through multiple sessions. While it may seem that these questions were on everyone’s mind only in recent years, it’s fascinating to take a step back and see that the reverse is true. 2012 marks the 15th anniversary of the Television Academy Foundation’s Archive ...
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Increasing Control: The Rise Of The Gated Community
Posted by Jay Miletsky on Feb 7, 12:47 PM
For every media outlet, there can only be one lead story. And, for all of the growth that's happened in the online video industry over the last decade, there's little argument that in terms of overall buzz, advancements in social networking regularly edge us out. Twitter facilitated revolutions throughout the Middle East; online video showed us the gritty aftermath. Facebook transformed the way people interact with one another; YouTube proved that one small child getting his finger bitten by an even smaller child could bring precious seconds of entertainment to millions. I'll throw my name into the large pool of ...
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Mobile Had Its iPhone Moment -- What Is Online Video's Watershed Event?
Posted by Ashkan Karbasfrooshan on Feb 6, 12:51 PM
Last week I was talking to fellow entrepreneur Sorosh Tavakoli from Videoplaza, who told me that we've yet to see the online video world's equivalent of mobile's iPhone moment. That got me thinking: If the iPhone was mobile's breakthrough, what will be online video's watershed event? And will that event be technology- or content-driven?
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