The desktop-only world is shrinking. Smartphones are taking over. And that means marketers and advertisers will need to keep building for increasingly mobile-centric video users.
While the rise in online video consumption of news, sports and TV shows has garnered most of the attention lately, brands and businesses are also reaping the benefits of online video quite nicely too.
Mobile video traffic is on pace to grow nine times in volume over the next five years. That's the word from Cisco in its newest Mobile Visual Networking Index, which has become a bible of sorts for the mobile video business.
Connected TVs have reached a large majority of U.S. Internet homes, according to a new report from The Diffusion Group.
Millennials comprise the largest portion of cord-cutters. Stop the presses. Okay, fine. It's not rocket science to discover the proclivity of today's youth to consume video in an over-the-top fashion. But marketers would be wise to understand the large share of cord-cutting this group claims.
Remember when tuning in live to an online program meant the video buffered? It stopped, it stuttered, and it lagged. While those bumps may still line the viewing road, watching live video online has changed for the better in the last few years. A smoother viewing experience, coupled with more content, means the growth and availability of live streaming could impact the TV and media business in new and unexpected ways in the near term.
The anytime/anywhere video consumption behavior of Millennials is driving the changing landscape of media. Over-the-top viewing has become mainstream, along with mobile device watching, according to a new report from Ooyala detailing the digital video market in 2017.
The new year brings a new appetite for video services. According to a just-released report from market research firm Parks Associates,the demand for over-the-top services continues to expand.
As more consumers sign up for over-the-top services, content providers are the best positioned players in the media business to capitalize on new opportunities. That's the conclusion of a report from Fitch Ratings analyzing who stands to benefit from the current shifts in video consumption.
In 2016, online video was driven by news, news, and more news. With a presidential election as well as the Olympics fueling demand, consumers gobbled up online video, according to a new report from FreeWheel.