• Hyundai Embraces New Message
    Female empowerment and body issues campaigns have been big winners lately, scoring top video views. But in April one of the biggest surprises came from an auto brand: Hyundai. Hyundai's "Message from Space" is the brand's most viewed branded video campaign of all time. Less than two weeks after its release, it had generated more than 30.4 million views
  • Video Ad Views See Strongest Growth Rate in Three Years
    Consumers are snipping the apron strings to the TV. That doesn't mean they're cutting the cable cord, per se. But it does mean that, with each passing quarter, TV viewers are growing more comfortable with watching their programming on other screens. Viewership of long-form programming on demand has grown 50% year over year, and more than half of the long-form and live views originated from TV Everywhere authenticated streams.
  • How Increased Autoplay Adoption Will Push Advertisers To Think Creatively
    An important shift in online video advertising is ushering in a new era of video consumption. Some of the biggest online media platforms, including Yahoo, Facebook and Twitter, have made headlines by announcing autoplay video products that appear within environments previously confined to display.
  • Multichannel Video Providers See Uptick, Not Cord-Cutting
    Multichannel video providers can relax -- at least for this quarter. The top 10 multichannel video providers added 54,800 subscribers in the first quarter of this year, according to informitv Multiscreen Index. That is a welcome uptick from a loss of 232,100 in the prior three quarters. Of course, MVPDs might not want to rest on their laurels yet given the trajectory of recent quarters.
  • Branded Video Lives Forever -- If It's Great
    A well-produced and engaging branded video like Metro Trains Melbourne's "Dumb Ways to Die" can live forever. It is the single most-awarded campaign in the history of the Cannes Lions International Festival of Creativity, winning a record 28 awards at the 2013 Cannes Lions. And as of this year, it is the single most-viewed branded video campaign of all time, having generated more than 284 million views.
  • Will The Force Be With Brands This Year?
    Last year, the ad world had three major sporting events to rally around: the Super Bowl, the Winter Olympics, and the World Cup. This year, there is only one major sporting event, the Super Bowl - which already occurred. Still, there's at least one more major event for brands to try to leverage this year. For the first time in a decade, a new "Star Wars" film is going to be released and that's something to get excited about.
  • Want to Make TV And Video One Buy? Change The Cost Models
    Marketers dream of buying video and TV as a single channel. From the perspective of consumers, the two fields are already becoming one. More and more consumers can watch video on any device, so their concern is the content itself, rather than the TV, PC or smartphone that brings it to them.
  • Give Smartphone Viewers Ad Choice, And They'll Engage
    Mobile viewers are busy, on the go, and often don't have much time to pay attention to ads on the small screen. These are some of the long-held beliefs about the mobile consumer, but they might also be myths. That's because the personal nature of the device -- which makes it powerful for programmers -- can also work well for marketers, according to research conducted by Ipsos MediaCT and YouTube.
  • My 'Mad Men' VOD Experience: What It Means For TV Business Model
    Video-on-demand (VOD) is a benefit of a viewer cable subscriptions, but still not front and center in the television ad model discussion. So where does it stand as an ad medium today? I had a chance to find out in a snapshot experience when my family forgot to DVR the first three programs of of the final half-season of "Mad Men" on AMC.
  • Who Will Be Crowned King In The Evolving Video Media World?
    This is arguably the most competitive time in the world of short-form and long-from video content. We see traditional media companies - all the major networks and premium cable - making their play. New entrants like Amazon, Netflix, and Crackle are capitalizing on connected, cross-screen consumers. Then we have leading digital-first brands such as Maker, Pop Sugar, Buzzfeed, and Vice. These brands have studios at their disposal and are customizing content based on signals from social influencer networks. For publishers, native content is key for growth as brands continue to spend time, resources, and energy on content beyond the 30-second ...
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