• How Video Content Marketing, Social Media Are Affecting Upcoming Elections
    Political candidate only get to test out new technology and advertising every two years, making each midterm and presidential election a banner year for some medium or another. In the 2008 presidential campaign, the use of social media as part of a campaign strategy was cutting-edge. By the time the 2010 midterms rolled along, it was well established that candidates needed a social presence. By 2012, the use of social media was old-hat. The presidential election that year was the banner year for political video.
  • Video Creation: A Publisher's Dilemma
    The transition to video as the preferred content type was swift and decisive. YouTube is now the second largest search engine in the world; consumers prefer video not only for entertainment and information value, but increasingly, as part of their purchase decision-making process. Whether the intent is to inform, entertain or persuade, video is wildly popular with consumers and can't be overlooked. Publishers recognize the opportunity, yet struggle to offer a steady flow of high quality, original video to their audiences.
  • The Human Side Of The Shift to Programmatic T/V (Television/Video)
    "It is difficult to get a man to understand something, when his salary depends on his not understanding it." -- author Upton Sinclair. This quote, as single-gender as it was in the early 20th century, captures one of the most powerful barriers to change: the human desire for stability and predictability in our life and careers. When forces like automation and competitive innovation threaten the value of all the knowledge and expertise any one of us have built up over time, it's not unreasonable to feel a threat to our livelihoods.
  • Online TV Viewers Cite Convenience As Driver
    Convenience wins. Online viewing is popular because it's easy. Sure, binge-watching, commercial skipping and a lower cost are nice, but more than half of online video viewers say they watch TV on the Web because they can watch shows when they want.
  • Cross-Platform Video: Back To Basics
    If you haven't been keeping up with the news regarding cross-platform video buying, it really is time to take note. Cross-platform buying is on the rise and here to stay. So what can you do as a publisher or marketer to take advantage of this growing opportunity? Before anything else, we as an industry need to nail the basics.
  • The Mobile-Video Conundrum
    Alright, already. I know that mobile video is the next big thing. I get it. The volume of mobile video consumption and the rate of growth make the hockey stick look like a plateau. There are virtually no digital video networks with mobile usage lower than 30%, and some upwards of 70%. So why isn't anyone doing anything really cool or transformative with it?
  • Gaming Consoles Become Online Video Hub, Smart TVs Nip At Heels
    Keep your eyes on the game console. Well, a lot of consumers are doing just that: watching the gaming console. About 46% of broadband homes in the U.S. have a gaming console connected to the Web, and more than one quarter use it as their primary connected consumer electronics device. About three-quarters of those who rely on the gaming console as the main screen say they regularly use it to watch non-gaming content such as online video.
  • Four Principles To Improve Your Social Video Strategy
    Finding a way to unleash the power of video in social can be essential to your brand's long-term success. In fact, according to Cisco, social video will account for 69% of consumer Internet traffic by 2017. However, cracking the code to video success on social networks can be mind-boggling: from allocating budgets to measuring results, to finding the right audience on the right platforms. So what might be helpful for you to know before your next campaign? Here are some tips to help you win in one of the most competitive advertising landscapes.
  • Creative Crowdsourcing: Whom Does It Really Benefit?
    While more and more brands are beginning to embrace campaign crowdsourcing, creatives are growing wary of what may prove to be a very lopsided deal.
  • Cats Vs. Dogs: Who Do Brands, Audiences, Love More?
    Cats versus dogs: It's a long-held rivalry. While dogs, for the most part, by sheer size can take cats in real life, and many people prefer dogs to cats, given the feline tendency to be a little icy, it's a cat's world online. Things are different for branded video, though.
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