• Live Video Streaming A Wild Card for Growth
    Remember when tuning in live to an online program meant the video buffered? It stopped, it stuttered, and it lagged. While those bumps may still line the viewing road, watching live video online has changed for the better in the last few years. A smoother viewing experience, coupled with more content, means the growth and availability of live streaming could impact the TV and media business in new and unexpected ways in the near term.
  • Mobile Views, Cord-Cutting Plans Signal Big Shifts
    The anytime/anywhere video consumption behavior of Millennials is driving the changing landscape of media. Over-the-top viewing has become mainstream, along with mobile device watching, according to a new report from Ooyala detailing the digital video market in 2017.
  • Nearly Half Of High-Speed Homes Have Multiple OTT Services
    The new year brings a new appetite for video services. According to a just-released report from market research firm Parks Associates,the demand for over-the-top services continues to expand.
  • Content Is Still King
    As more consumers sign up for over-the-top services, content providers are the best positioned players in the media business to capitalize on new opportunities. That's the conclusion of a report from Fitch Ratings analyzing who stands to benefit from the current shifts in video consumption.
  • News Cycle Sent Video Views, Ads Flying High
    In 2016, online video was driven by news, news, and more news. With a presidential election as well as the Olympics fueling demand, consumers gobbled up online video, according to a new report from FreeWheel.
  • Online Video Habits Vary By Gender, Age
    More than three-quarters of consumers watch online video weekly, with a little more than half of consumers tuning in more than two hours every week. Habits beyond that vary widely from demographic to demographic. Men are more avid viewers, with 58% watching more than two hours per week, compared with 44% of women who do so that often, according to a new report from Limelight Networks assessing the state of online video via a survey of U.S. and U.K. users.
  • The Success Of The Social-Case-Study Creative
    We've found that the combination of a documentary-style approach with creative storytelling aiming to address social issues relevant to the brand's audience ultimately drives high viewership and social sharing. But what is the appeal of this format, and is it a sustainable method that will continue to capture viewer attention?
  • Mobile Now Majority For Video Viewing
    The mobile phone as a viewing device is growing by leaps, bounds and tall buildings too, according to new data from Ooyala shared in its just-released Global Video Index report.
  • Number of SVOD Subscriptions To Outpace Homes
    The reach of SVOD should easily crest the 100 million home mark this year in North America, according to new figures from Digital TV Research. The firm predicts the number of SVOD households will land at 112 million by the end of 2016, an increase of 19 million from a year ago. Look for that number to rise to 138 million by 2021.
  • OTT Boxes Live Peacefully With MVPD
    Over-the-top services can play nicely in the pay-TV services sandbox. That's the finding in a new GfK report on the use of digital media players like Apple TV, Chromecast and Roku.
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