• Streaming Plays Nicely With Cable VOD, Netflix Is New Norm
    Streaming on-demand services now reach a majority of U.S homes. About 57% of U.S. households subscribe to over-the-top services from Netflix, Amazon Prime or Hulu, and nearly half of all adults stream from those services on a monthly basis, according to a new survey
  • Facebook Video Huge Growth Area
    Facebook is bullish on the potential of video advertising, and its focus will likely drive even more brands into the video ad fray this year -- with good reason. The company has said that users are watching 100 million hours of video daily on the social network. On its most recent earnings call in late January, the company encouraged marketers to experiment with its video ads, from short form to sound-off to longer ones.
  • Facebook Was Game-Changer For 2015 Branded Video Campaigns
    2015 was a great year for online branded video, with huge viewership growth aided by Facebook's emergence as a major video platform for brands. All branded videos tracked had a combined total of over 22 billion views - an 88% increase from 2014's 12 billion views.
  • Millennials Prefer TV Shows, But Like to Watch Online
    All digital video eyes are on Millennials. Their habits are closely observed since they're the demographic that will determine the future look, shape and feel of TV and video services. What do they watch and how? What will they spend money on when it comes to video? And what will they avoid? Surprisingly, Millennials aren't just watching short clips. The video content most watched by Millennials is full-length TV shows, followed by movies, according to a recent TiVo study on viewing habits of various demos.
  • Vast Difference In Program & Ad Viewing Highlighted By Millennials Stats
    There was a time when television program viewing was a perfect surrogate for ad viewership. Since the remote control - the first ad-avoidance technology - that surrogacy relationship has devolved to next to nothing. The good news for producers of television and video programming is that the content form is alive and well, and much in demand by young and old alike.The bad news is that this newfangled World Wide Web distribution channel has not only stripped power from legacy distributors and given power to new technologies, but has provided the most effective ad-avoidance tools ever. Content viewing and ad ...
  • Mobile Video & OTT To Dig Deeper Roots In 2016
    One of the takeaways for the ad business from the just-finished CES is that the mobile screen will continue to gain share in 2016. Already, consumers rely on their handhelds for, well, nearly everything. And video is part of that everything. Consider some of these recent findings.
  • Smart TV Most Popular Connected Device For Viewing
    Remember when on-demand video was a quaint little subset of the TV business? Or how about when it was a service provided only by cable or satellite operators? Nowadays "on-demand video" refers to any sort of "consumer-is-in charge" mode of viewing programming. A study from Limelight Networks finds that more than 83% of consumers watch on-demand video. Interestingly, the TV set itself is still the preferred device, and most over-the-top content consumption is coming through SmartTVs, according to the survey of more than 1,200 consumers.
  • Cord Habits Slated For More Change In 2016
    How big is the market for over-the-top services? A new study attempts to understand the potential reach of cord-changing and found that more than 70 million U.S. consumers are "considering making changes" to their pay-TV service. That's the result of a new GfK MRI report.
  • Consumers Looking To Cut Or Switch Pay-TV Providers
    Nearly 15% of consumers who have pay TV service are planning to make changes to their subscriptions in the next six months. That's according to the Quarterly Video Trends Report for the third quarter, published by Digitalsmiths and based on a survey of more than 3,000 consumers in the United States and Canada.
  • Digital Video Continues Uprising
    Video viewing, consumption and ad spend all point north. Yes, that's a huge oversimplification -- intentionally so. But as the industry heads into the holidays, here are some key stats underscoring the strength in digital video.
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