Binge viewing isn't just the biggest buzzword in the video business. It's the real deal. But not all consumers know they're doing it. About 63% of TV viewers are binge viewers, according to a study of consumer viewing behavior among U.S TV viewers 18 and older, conducted by Annalect, an analytics and data division of Omnicom Media Group. That means they watch three or more episodes of the same TV show in one sitting. However, many of those consumers don't "self-identify" as such. Even though their habits fit the definition, only 43% described themselves that way.