• Digital Ad Spend Poised To Overtake TV Revenue
    Online media ad revenue is on a path to steamroll TV ad spend. Or so says Forrester Research in a new forecast predicting that by 2019 marketers will spend more than $103 billion on online video ads, search marketing, display advertising, social media marketing, and email marketing. That amount spent on digital media will surpass the spend for broadcast and cable TV combined, Forrester has said.
  • Video Revolution: Staying One Step Ahead Of Cord-Cutters And Cord-Nevers
    It's clear that consumers are watching more content on-demand than ever, yet most video publishers and marketers don't seem to notice. Regardless of whether they've taken the plunge to eliminate their cable bill, or simply subscribe to a free or paid streaming service, consumers are choosing to consume content in a different way. This behavior is even more prevalent among 18- to 34-year-olds who have grown up with technology. In fact there is an entire generation of Millennials who are in jeopardy of being cord-cutter (or cord-nevers) once they become responsible for their own cable bill.
  • Let's Lower The Pirate Flag
    The New York Times recently ran "The Unrepentant Bootlegger," an article profiling a video pirate. (OK, so between bootlegging and piracy, we are already mixing metaphors.) The article seemed at first like an attempt at profiling wrapped in a cautionary tale. Piracy (or bootlegging) may seem thrilling, kids, but this is how you are likely to end up: doing a little time, in debt, and now working in HR. (For some, not that different than going to college.)
  • The Top Brands And Agencies Driving Branded Video, Q3 2014
    Q3 2014 was a watershed moment for branded video, as audiences watched it 2.9 billion times during this timeframe largely because of World Cup mania and the influx of new smartphone ads. But branded video also reached its apex last quarter because of the unparalleled creativity we are seeing from forward-thinking brands and agencies that want more immersive ways to share their stories with consumers.
  • Study: Video Cited As One Of Most Effective B2B Tools
    Business-to-business marketers need to be making online videos -- one of the most powerful marketing tools at their disposal, according to a new report from the Content Marketing Institute.
  • What Will It Take For Television Networks To Go Programmatic?
    The walled television garden -- complete with surrogate-demo targeting, program ratings representing ad viewing, and over-cluttered ad pods that send viewers away -- is now leaking ad dollars. T/V (television/video) is already a unified ecosystem. And now programmatic T/V appears. Will it support or threaten traditional television providers? Let's consider how to turn the challenge of programmatic T/V into an opportunity.
  • We Need a Different Conversation About Social Video
    With Tumblr's recent video launch, multichannel networks jockeying for YouTube "stars," Facebook, Twitter and others' advanced video products, and the ascension of digital video consumption, it appears difficult for analysts to find meaning outside of the implications for YouTube -- currently the dominant, indisputable leader in this space by virtually any measure. But the problem with framing everything against a revenue model is that it completely misses the question of solving a consumer problem.
  • How Publishers Can Handle Inefficiencies in Online Video Advertising
    Many companies are delivering technology that helps address key challenges faced by publishers and advertisers, while some are creating additional friction and inefficiency. Understanding the basic process of how a publisher "calls" an advertiser illuminates the complexity of the entire video system, highlighting a few simple strategies that can improve performance for publishers -- and for the marketplace overall.
  • Branded Video Hits Its Stride In Q3 2014
    Audiences chose to watch branded video more than 2.9 billion times in Q3 2014, due primarily to the continued global interest in World Cup campaigns and growing levels of activity from smartphone brands in September. According to Visible Measures analysis, views increased 3% over Q2, when World Cup mania was at its peak. This means that viewership of branded video was at the highest rate it has ever been to date in Q3 2014.
  • Is NFC The Next Big Opportunity For Video Advertising?
    In Steven Spielberg's 2002 film "Minority Report," a pre couch-jumping Tom Cruise plays a hero cop in a dystopian 2054 America. One of the more memorable details in the film (perhaps owing to its chilling implications) was the presence of retina-scanning billboards that beam custom-tailored ads directly into one's skull. (You can watch the scene here.) If you know anything about near-field communication, though, you probably won't be surprised to learn that this technology, albeit in a slightly less Orwellian form, has hit the streets 40 years earlier than Spielberg predicted. All of this is to say that as science ...
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