• Top-Viewed Videos Channel Xmas Spirit
    The holidays are finally here! It's a time to gather with family and friends, to share traditions, and to enjoy all that the season has to offer. But before we take a break to start the celebrating, let's recap those brands that best embodied the holiday spirit this season. The top 10 campaigns of the 2014 holiday season, as of Dec. 16, are:
  • Programmatic Video Complexity Still Baffles The Industry
    Marketers are set to triple their investment in programmatic video next year, according to eMarketer, but a substantial flow of dollars doesn't necessarily mean programmatic video advertising is widely understood. I have written before that video is still in the early stages and there are serious inefficiencies in video advertising. Others have gone on record saying that quality video is scarce, but the major concern about programmatic video is that it's still far too complex. With all of the recent activity in the programmatic space, including Yahoo's agreement to buy Brightroll, it's worth taking a closer look at how well ...
  • Consumer Interest In Cord-Cutting Rises
    Interest in cutting the cable cord is on the rise, according to a new study. The number of new cable customers who ask for broadband service only is 26%, now exceeding the 22% who want only cable TV, according to ad tech firm Marchex, in an analysis of consumer phone calls to cable providers.
  • Why Social Video Is The Real Winner Of Massive TV Sports Deals
    In October, ESPN, TNT and the NBA announced a nine-year deal worth approximately $2.7 billion per year for the league's broadcast rights. A surging market around live TV is great for the networks and the leagues, but it's not always good for the advertisers who buy media looking to reach consumers. As live TV grows in importance and cost, advertisers will seek alternatives, which will be a major win for Facebook and Twitter, who may profit just as much as the NBA's players.
  • Automating Traditional Television Buying Process: Why? Why Now?
    In the same week that the ANA named "programmatic" marketing term of the year, a product is being launched that aims to simplify the process of making traditional, linear television ad buys. IPG Mediabrands' MAGNA GLOBAL agency, the media software company eMediaTrade, and network partners NBCUniversal and Viacom Media Networks are debuting AdCore OneView, "a central cloud-based repository of buying costs and specifications for each transaction," according to a press release.
  • Samsung, Wieden+Kennedy Portland Reach Most Viewers With Branded Video This Year
    It's no secret that viewership of branded video is on an upswing. Average viewership of the top 10 branded video campaigns increased from 69.4 million views in 2013 to 83.4 million views in 2014. Two creators of popular viral ads had banner years in 2014, with Samsung emerging as the most viral brand of the year for the third year running, and Wieden+Kennedy Portland emerging as the agency with the most viewed video of 2014 thanks to its work for Nike.
  • Live TV Viewing Dips, Mobile Rises
    Viewers' appetite for live TV is shrinking.The average American digested about four hours and 32 minutes of live TV each day in the third quarter, a drop of 12 minutes from 4 hours and 44 minutes a year ago, according to Nielsen's third quarter total audience report.
  • How To Avoid Latency For The Best Video Experience
    If there's one thing that kills a great video experience, it's anything that makes your user wait: a slow video start time, a lot of buffering, or even the player taking a long time to load. But how do you identify those points within your publishing and delivery workflow where latency might be happening? And, more importantly, how do you prevent it?
  • TV Viewers Fire Up More SVOD; Digital Video Grows
    First off, the sky isn't falling, and TV isn't going bye-bye. However, the market continues to shift ever closer to digital, and smart brands and wise media pundits should keep tracking the transition. Here are some of the latest figures that shed light on video viewing habits.
  • Wren's 'First Kiss' Overtakes World Cup Campaigns As Most Viewed Campaign of 2014
    Wren, a small fashion brand, surprised the industry by producing the most-viewed campaign of 2014, overshadowing World Cup campaigns from Nike and Samsung.
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