• Brand Safety Tips For 'Wild West' Of Multiplatform, Internet-Distributed T/V
    MediaPost's Wayne Friedman quantifies the early shifting of budgets to online video in his recent article on this year's decline in cable as well as broadcast upfront ad spending. Online video accounts for approximately 7% of the total T/V nut ($5 billion of $70 billion total) and is poised for multiple-digit annual growth. So if television dollars are moving to Internet distribution and portable platforms, how will brand safety be maintained while ads potentially land everywhere and anywhere a viewer can find content?
  • Beyond Viewability: Using Metrics Before, During and After Campaigns
    Now that we've covered the different kind of video metrics that are often overlooked -- from the content of the videos themselves, to the size of the players, to the presence of other videos on the page -- we can finally discuss how to implement analytics so they can be put to real use.
  • 2014 Emmy Nominations Validate Viewing Format Revolution
    Last year, Netflix made history by being the first online-only content producer ever to be nominated for (and inevitably win) an Emmy award. The trend continued for the provider's original streaming content, with a Golden Globe win for Robin Wright's "House of Cards" performance, and a Best Documentary Feature Oscar nomination for "The Square." This was big news for Netflix, and even bigger news for showcasing a major shift in how entertainment is consumed.
  • Stop Attribution Dilution: Digital Video Can't Be Measured Like TV
    As advertising budgets shift from TV to online, there has been a lot of excitement about what digital video can accomplish. With tools that enable powerful programmatic and personalized solutions, digital video advertising is generating high engagement, awareness and bottom-line results for brands. Seeing the power of this new generation of advertising is impressive. But many advertisers aren't truly seeing the results they could, and it's not because customers aren't seeing ads and making purchases. It's simpler than that. They literally aren't "seeing" results in digital video because the measurements they're using weren't designed to show the new data points ...
  • 2014 World Cup Stands As Biggest Video Event Ever
    Germany may have won the 2014 World Cup, but another big winner in this banner event is branded video. This year's tournament brought in record branded video viewership, reaching 671.6 million views and making it the single biggest branded video event to date.
  • Nearly Two-Thirds Of TV Viewers Are Binge Watchers
    Binge viewing isn't just the biggest buzzword in the video business. It's the real deal. But not all consumers know they're doing it. About 63% of TV viewers are binge viewers, according to a study of consumer viewing behavior among U.S TV viewers 18 and older, conducted by Annalect, an analytics and data division of Omnicom Media Group. That means they watch three or more episodes of the same TV show in one sitting. However, many of those consumers don't "self-identify" as such. Even though their habits fit the definition, only 43% described themselves that way.
  • Growth Trends & The Rising Influence Of Screen Agnosticism
    By all accounts, mobile video is a distinct opportunity and will remain one. But as consumers become screen-agnostic, advertisers must think similarly. What we understand about mobile video growth quickly becomes less the point than what we understand about video as a whole. We need to study what is driving growth and the kind of change we can we expect, so that we can build video-driven businesses that thrive across screens.
  • Why YouTube's Competition Might Stand A Chance
    It's time once again to ponder the future of YouTube - the dominant video platform that has laid waste to all comers, from Revver to Veoh, from Joost to eBaum's World. While YouTube is, without a doubt, the primary force in digital video along almost every metric, there are a number of disparate issues the company needs to focus on to maintain its position.
  • Study: 36% Regularly Watch Video-On-Demand
    YouTube is not only the world's biggest video site, it's also the first stop for most online video viewers. OK, that's sort of obvious, right? But the fact that most online video viewers watch YouTube video says something important about the type of video consumers like: They like a broad range. Sure, TV programs are popular, but many online video viewers turn to YouTube first.
  • As Dove Celebrates 10 Years of Real Beauty, Others Start to Play In Their Space
    This year, Dove celebrates the tenth anniversary of its Campaign for Real Beauty. The campaign is as ingrained in the brand's identity as "Just Do It" is with Nike. And now, the video space is finally seeing the effects of its influence with a recent outpouring of female empowerment-themed campaigns.
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