The latest new technology coming down the path of change is called switched broadcast. This new bandwidth-expanding technology, hotly pursued by MSOs and telecos, makes it unnecessary to deliver hundreds of channels simultaneously to a subscriber's home. This dramatic change in distribution technology, largely invisible to the consumer, allows operators to free up valuable bandwidth behind the scenes for (what else) additional digital services.» 0 Comments
We hear it all the time: there's a scarcity of inventory for online video advertisers. Although it seems to be the prevailing wisdom, it's simply not true.» 0 Comments
If you are like me, you were probably amazed at the seemingly endless analyses of the Google purchase of YouTube. Speculation on the rationale runs the gamut--from monetizing each of an estimated 100 million daily YouTube video views, to Google using the site to test reaction to video ads before they are moved to a broadcast or cable network. Whatever turns out to be correct, I am sure Google will help online video get that much closer to competing for the $60+ billion spend on TV video advertising.» 0 Comments
With the explosion in Internet video--news and entertainment, video ads, and 100 million user-generated video clips pouring onto YouTube--has the time arrived for the much-maligned corporate video to get an "extreme makeover"?» 0 Comments
