Statistics abound showing the overall booming growth of online video consumption, but in this still-nascent channel, there's a great deal of debate over what
kind of video people want to watch online. Will it be user-generated or professional? Film and television features or programming created specifically for the web? Entertainment, how-to, short form, or long form?
But rather than focusing on the WHAT of video consumption, I'd like to talk about HOW people watch online video, as I think it's key to unlocking and monetizing the next waves of video online.