If pre-roll was a political candidate, now would be a good time for it to cry. If ever an ad format was in need of some sympathy, this would be it. Time and again pundits and industry speakers preface their comments with "pre-roll is dead." Well, if pre-roll is dead, I'm a monkey's uncle (no emails, please, I get enough grief as is). As someone on the front lines, trust me when I tell you there are more pre-roll ads being developed, more streamed content being monetized by pre-roll, and more planning for pre-roll campaigns than ever.