Would you send your friend a Pampers TV commercial to watch? Of course you wouldn't, unless it happened to be unusually funny or otherwise compelling. He or she could see that on TV any day of the week.<
This is the crux of the problem with social media videos: In their anxiousness to get involved with social media, marketers continue to repurpose the same old TV commercials on Facebook and other social platforms for their friends and followers. And that's just wrong.