Online Rises To 5% Share Of U.S. Ad Spending

  • April 21, 2006
Posting a third consecutive year of gains, the Internet accounted for 5 percent of all U.S. ad dollars last year, up from 4 percent in 2004, according to a new report released Thursday by the Interactive Advertising Bureau and PricewaterhouseCoopers. For the year, online ad spending surged to $12.5 billion, marking a 30 percent gain over $9.6 billion in 2004, and an increase of more than 70 percent from $7.3 billion in 2003. Online ad spending more than doubled from $6 billion in 2002, the depths of the dot-com bust. -- Wendy Davis
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