DoubleClick Bows Ad Optimization Tool
Apr 25, 2006, 6:00 AM
DoubleClick Monday released a new optimization tool for publishers using its DART ad-serving platform, so they can use statistical modeling technology to match ads with the audience that will deliver the greatest return. DART Adapt is designed to learn from anonymous user activity to determine the appropriate ads to serve based on publisher-defined goals. It is integrated with the DART for Publishers platform.