News Brief
Microsoft Taps Ad-ID
Apr 25, 2006, 7:31 AM
Microsoft announced Monday that it had chosen Ad-ID LLC, the ad coding service developed by the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (AAAA), as its metadata tagger for digital ads. Ad-ID's coding system has been compared to retail's UPC codes for inventory tracking.
--Erik Sass
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