Hitwise Relaunches Targeting Tool
Apr 26, 2006, 6:00 AM
Hitwise Tuesday announced the relaunch of its Lifestyle consumer targeting application. New features include a full overview of all Claritas groups and segments, including geo-distribution, lifestyle and offline media behaviors, and a segment search tool with 14 demographic and lifestyle categories, including age, gender, income, education level, and presence of children. Hitwise has combined Claritas PRIZM NE segments with its data on how more than 10 million people in the United States have interacted with over 500,000 Web sites, according to Hitwise.