News Brief

Double Fusion Signs Trilogy Studios

In-game advertising firm Double Fusion signed a multi-year deal with game developer Trilogy Studios to place advertising in their upcoming, unannounced titles. Although Trilogy has not yet announced its first title, the company has generated significant buzz because of its founders--Michael Pole, Rick Giolito, and Mark Skaggs, who have developed enormously popular titles such as Chronicles of Riddick: Escape from Butcher Bay, the Medal of Honor series, and the Command and Conquer series, respectively.

--Shankar Gupta