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Bye-Bye, Kiddo

  • Ad Age, Tuesday, May 23, 2006 11 AM

Excepting a few high-profile urban centers, Meredith has decided to pretty much yank Child magazine from newsstands, Ad Age reports. With just 8,000 of its more than 900,000 issues going at retail, the publisher decided the trouble and expense were no longer worth it. Even at its peak, “the newsstand has never been a major source,” says Meredith executive vice president Bob Mate.  “We've decided to really concentrate whatever limited newsstand we will have on key markets and in those places where we sell well. It's the amount of time and effort. For 1 percent of the circulation, it didn't make a lot of sense.”

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