Adidas, Nike And Other Top Marketers Will Compete At World Cup
Business Week, Tuesday, May 23, 2006 12:02 PM
As the World Cup soccer tournament gears up for a June 9 kickoff, the marketing battle between rival athletic apparel marketers Nike and Adidas is expected to rival any soccer match in its intensity and level of competition. Each company is planning extensive marketing campaigns connected to the tournament, with Adidas preparing to spend close to $200 million while Nike will spend more than $100 million. Their efforts will focus on various campaigns designed to sell sneakers, soccer boots, jerseys, soccer balls, and T-shirts. Nike also has teamed up with Google to create the world's first social network for soccer fans, which launched on Mar. 15, and will roll out to 140 countries in 14 languages. But those are only two of the marketers planning to use the World Cup as a marketing vehicle. Others participating by either advertising or some form of sponsorships include Budweiser beer, MasterCard, Gillette, Yahoo!, McDonald's, and Coca-Cola. In total, experts say such marketers will shell out more than $1 billion on the tournament. "There is no real sporting event like this in the world in regard to massive global exposure," says Salvatore Galatioto, president of Galatioto Sports Partners, a New York investment firm. "It's going to spur sales of all kinds."
Read the whole story at Business Week »
Recent Around the Net In Brand Marketing Articles
-
McDonald's Highest Calorie Item Ever! May 24, 8 a.m.
McDonald's is moving in a different direction in Japan than in the U.S. The company has ... -
Rolls-Royce Looking For Global AOR May 24, 8 a.m.
Rolls-Royce, the luxury car brand owned by BMW, is reviewing its global advertising business, currently held ... -
U.S. Retailers See Risk In Safety Plan For Bangladesh May 24, 8 a.m.
American retailers are opposed to joining an international plan to improve safety conditions at garment factories ... -
Kohl's Snags High-Level Starbucks Exec May 24, 8 a.m.
Michelle Gass, who had long been considered a possible replacement for Starbucks' CEO Howard Schultz, and ... -
TV Star Ashley Benson Touts 7-Eleven Slurpees May 24, 8 a.m.
7-Eleven Inc. is launching #AWESUMMER Slurpee Days. From May 24 through May 27, medium Slurpees will ... -
Ford Boosting Production May 24, 8 a.m.
Ford Motor Company plans to roll-out 200,000 additional vehicles this year to meet customer demand in ... -
Girl, 9, Lectures McDonald's CEO On Nutrition May 24, 8 a.m.
McDonald's needs kids more than today's kids need McDonald's. Perhaps no one knows that better than ... -
Yum! Plans To Double Taco Bell Sales May 23, 9:10 a.m.
Yum! Brands Inc. plans to double Taco Bell’s domestic annual sales to $14 billion by 2021, ... -
Twitter Lets Advertisers Collect Contact Info From tweets May 23, 9:10 a.m.
Twitter plans to turn the tweet stream into a more efficient marketing channel with a new ... -
GM Closes Big Apple Finance Office May 23, 9:10 a.m.
General Motors will close its New York Treasurers office and move the operation to Detroit by ...
Be the first to comment on "Adidas, Nike And Other Top Marketers Will Compete At World Cup"
Leave a Comment