• Adweek, Tuesday, May 23, 2006 12:02 PM

Restaurant chain Cosi is about to embark on an ambitious plan to expand its number of outlets from 100 to 800 and has hired a new CMO to help the company achieve its goal. The job, a new position for Cosi, will be filled by Chris Carroll, who joins Cosi after working for six years as worldwide marketing director at sandwich chain Subway. Previously in his career, Carroll worked as vice president of advertising, sales and promotion at Burger King. He has also worked at agencies on accounts such as Pizza Hut and McDonald's. Carroll left Subway last September after the chain experienced considerable growth during his tenure. Carroll oversaw the national introduction of Subway spokesman Jared Fogle during his tenure, but his final two years were marked by short-lived relationships with respected creative agencies.

Read the whole story at Adweek »