Broadband video firm Roo has partnered with Citadel Broadcasting Corporation, a major radio broadcaster, to provide the company with a video technology platform to place Roo video content--including
news, business, fashion, and music content--on the Web sites for Citadel's 222 radio stations in 24 states. Roo's platform also includes the tools to sell targeted online advertising against the video
content.
--Shankar Gupta