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New CMO for Audi

  • Ad Age, Thursday, May 25, 2006 11:45 AM
There's a new marketing boss at automaker Audi of America. He is 37-year-old Scott Keogh, who joins Audi from his post as general manager-marketing communications at Mercedes-Benz USA. The position is a new one for Audi--Stephen Berkov had previously overseen the brand's advertising as marketing director, but is moving to California next month to become the company's director of brand marketing and innovation. In his new role, Keogh will oversee all marketing strategy and lead marketing efforts to elevate the brand in the U.S. "Audi is experiencing strong growth in this market, and the strengthening of our management team is an important element in continuing this success," said Johan de Nysschen, exec VP of Audi of America. "Scott will guide our marketing organization to focus on building our brand image across multiple customer touch points."

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