News Brief

Nikon Sponsors Flickr.com

Camera firm Nikon has struck a deal with Web 2.0 photo-sharing site Flickr.com to place Nikon branding on the site, including small logos next to photos that were taken with Nikon cameras, and branding on the site before users have signed in, as well as special Nikon-only photo galleries. The branding is the first of its kind on the Flickr site--currently, the site is monetized only by Yahoo search ads.