News Brief
A World Cup Half Empty, Poll Finds Many Ignorant Of Sponsors
May 31, 2006, 8:46 AM
Despite an estimated $420 million in sponsorships by U.S.-based, a majority of Americans are unaware of where and when the 2006 Soccer World Cup will take place, or who its sponsors are, according to results of a survey released Tuesday by Global Market Insite. The survey of 1,000 respondents in the U.S. found that only 11 percent plan to watch the World Cup and only 44 percent know it will take place in Germany. More than 50 percent either said they "didn't know" the companies that were official partners of the games, or incorrectly identified them. Out of a list of international brands, U.S. fans selected Adidas the most frequently (27 percent), followed by Nike (25 percent), and Coca-Cola (16 percent). Nike, ironically, is not an official sponsor, but appears to have created an affinity with the event via its soccer-related advertising. -- Joe Mandese
Recent MediaDailyNews Articles
-
Madison Avenue Is Mad As Hell, March Mad: Takes More, Not Less Network TV May 23, 7:46 a.m.
Demand for network TV advertising, which had been lagging so far this year, surged in April ... -
NY1 Show Goes National May 22, 7:32 p.m.
Time Warner Cable (TWC) will begin distributing a show about Broadway and theater at large to ... -
TV Model: Nets, Stations Split Retrans 50/50 May 22, 6:02 p.m.
Gray Television CFO Jim Ryan suggested that networks may capture more than half of an affiliate’s ... -
Newspaper, Magazine Ad Fortunes Continue To Decline May 22, 5:59 p.m.
The release of fourth-quarter figures for newspaper advertising and first-quarter figures for magazine ad pages earlier ... -
Equifax Taps Dentsu's 360i As Lead Agency May 22, 5:24 p.m.
Data collection company Equifax has selected Dentsu shop 360i to be its lead agency -- for ... -
NBC Gives 'Voice' To Tuesday, ABC 'Dancing' Into Second Place May 22, 5:08 p.m.
Two nights left of the TV season and NBC scored a Tuesday night win.Its big show, ... -
Multichannel Video Cos. Register Subscriber Loss, Satellite TV Gains May 22, 10:55 a.m.
For the first time in a year-long period, the biggest multichannel video companies have witnessed a ... -
DPAA Taps Enhanced TV Ad Vet Frey As New Chief May 22, 8:08 a.m.
Barry Frey, a long-time cable and interactive television executive who helped pioneer the field of “enhanced ... -
How Social Is Transforming TV May 21, 5:46 p.m.
Live from OMMA Video, Viacom Media Networks is unveiling its findings from “When Networks Network: TV ... -
Chicago Awards O'Hare Digital Signage Biz To Clear Channel Airports May 21, 4:30 p.m.
The Chicago City Council has awarded Clear Channel Airports a five-year contract, with the option for ...
Be the first to comment on "A World Cup Half Empty, Poll Finds Many Ignorant Of Sponsors"
Leave a Comment