RICHARD CLAFLIN has joined Martha Stewart Living Omnimedia as vice president of programming, broadcasting. In addition, JILL BOULET-GERCOURT was named vice president of marketing, broadcasting. Claflin will oversee the development of original programming for the Broadcasting segment and provide creative oversight for current programming. He was most recently vice president of comedy series development for ABC. Boulet-Gercourt will oversee all marketing, promotion and creative services for MSLO’s television business segment. Boulet-Gercourt was most recently director of synergy at the ABC Television Network.