William Morris Agency Partners With Reality Central
May 17, 2004, 12:00 AM
The William Morris Agency and Reality Central cable network have entered a multi-faceted, long-term strategic alliance. Additionally, Jim Wiatt, President and Chief Executive Officer, the William Morris Agency, will join the network's Advisory Board. Under the agreement, WMA will work with Reality Central to expand the network's relationships with corporate sponsors and program suppliers for the channel. This agreement marks the first time WMA has committed to an overall alliance with a television network in the sponsorship and programming arenas.