News Brief
Kefta Releases Search Segmenting Tool
Jun 20, 2006, 6:00 AM
Online marketing technology firm Kefta today launched a product that retargets organic search traffic to relevant pages on a marketer's Web site based on the search terms users first entered. The technology, dubbed "Dynamic Targeting," automatically segments organic traffic from the major search engines including Google, Yahoo and MSN, and sends them to more relevant landing pages, much in the same way that paid search targets traffic based on keywords. Once an individual user has been targeted, the site can retain that information via a cookie, sending the user back to the product page even if they directly navigate back to the home page during a different session.
--Shankar Gupta
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