Fox Upfront Drawing To A Close, Reaps CPM, Likely Volume Increases
by David Goetzl,
Jun 21, 2006, 8:17 AM
Fox is close to wrapping up its upfront business--and appears likely to boost volume by as much as 13 percent over last year, according to sources.
Fox still has a couple of pieces of business to complete, but could garner some $1.8 billion in commitments--up from $1.6 billion last year. The increase comes on the backs of a strong season at the network, where 18-to-49 ratings in regularly scheduled programming--the core of what's sold in the upfront--rose 13 percent and dramas "House" and "24" became bona-fide hits, joining "American Idol;" the network is also the clear leader in the coveted 18-to-34 demo.
Fox has been able to command CPM increases in the 2-4 percent range, the sources said. News Corp. President-COO Peter Chernin said last week the network made boosting volume a priority over CPM jumps.
A Fox representative declined comment.
Recent MediaDailyNews Articles
-
Broadcasters Sue AereoKiller In DC May 24, 5:21 p.m.
Confirming their efforts to follow over-the-top TV services with legal filings in any market where they ... -
Cigarette Marketers Slice Mag Spending In 2011 May 24, 4:52 p.m.
The five major cigarette marketers nearly cut in half their collective magazine spending in 2011. The ... -
B2B Revenues Rises, Credits Events, Digital Ads May 24, 4:45 p.m.
Overall, business-to-business media revenues are growing, due to an upward trend in B2B trade shows which, ... -
Court Dismisses Defamation Suit Against WPP's Sorrell May 24, 3:31 p.m.
A New York Court has dismissed a defamation lawsuit brought against WPP CEO Sir Martin Sorrell.Sorrell ... -
MediaCom Races To Win FIA E Championship's AOR May 24, 12:37 p.m.
A start-up race car circuit, The FIA E Championship, has named WPP’s MediaCom as its agency ... -
Networks Tie For Last Month of the 2012-2013 Season, NBC Gains Ground May 24, 10:56 a.m.
The four major networks were in a virtual tie for the last month of the 2012-2013 ... -
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ... -
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ... -
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Video game marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for "Call of Duty: ...
Be the first to comment on "Fox Upfront Drawing To A Close, Reaps CPM, Likely Volume Increases"
Leave a Comment