The syndication upfront is getting hot, with some major agencies in talks with top sales organizations--and at least one says it has done some early business,
Mediaweek reports, citing
sources on both sides. No details on price were available--as most of the discussions have not gotten that far yet, as buyers ask about how much of the top-rated stuff they can get in packages,
according to both sides. Among the most sought after: "Oprah," "Dr. Phil," "Ellen," and the evening entertainment magazines including
Extra and
Access Hollywood. "Some reach out is being
made to syndication," says one anonymous media agency executive. "We are more interested in the higher-tier shows, and when we do deals will depend on pricing. But if the syndicators can offer us
aggressive pricing, we could be spending money there before we do with cable."
advertisement
advertisement
Read the whole story at Mediaweek »
