The New York Times will begin selling ads on the front page of its daily business section, the newspaper reports after Executive Editor Bill Keller broke the news to the staff. Expected to sell
at high rates because of the positioning, the ads will appear in a strip along the bottom of the page. The paper already runs ads on the front of its Metro Section on Sundays, and other newspapers,
including
USA Today, now do it on their front page. "It's a competitive world out there," says Keller, adding that he was hesitant about the practice, but given the choice between the ads and
losing reporting positions, he would take the ads. The
Times is considering some cost-cutting measures too, such as shrinking the size of the paper to save on newsprint.
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