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CBS Would Rather Push Digital

  • Ad Age, Thursday, June 22, 2006 11:45 AM
Les Moonves thinks his company deserves more credit for modernizing than it gets from analysts and investors, reports Ad Age. The CEO of the media company, recently spun off from Viacom, says "there is a perception out there that we are 'old media'--that we are stuck in the old days of being the network of Edward R. Murrow and 'Murder She Wrote'. When I took over CBS, Angela Lansbury was the sexiest woman we had on CBS. It's gotten a little better since then, fortunately." However, he adds that since the January spin-off, CBS has done over 20 new-media deals, including pacts with Comcast, Google, and Verizon. He also notes that it is doing video on demand on its Web site, and it took in $4.2 million in new revenue from advertisers on its March Madness web casts. And he expects to double that next time around: "As people really buy that we're as cool as Yahoo is, even though we're called CBS, I think then people will give us more credit on our stock."

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