News Brief

Google Introduces Sponsored Video

Search giant Google is currently running a test of ad-supported videos for premium content on Google Video. The ads will be 15- to-30-second post-roll spots, and advertisers will bid for the right to display an ad before a specific piece of content. In addition to the post-roll spot, there will also be "persistent branding" in text and an icon above the video player. The user can click the text to be taken to the advertiser's site.

--Shankar Gupta

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