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Financial Services Online Spending To Reach $2B

Financial services companies will spend an estimated $2 billion on Internet advertising this year, accounting for about 12 percent of the total predicted online ad spend of $16.7 billion dollars, according to a new report by eMarketer. By 2010, financial services spending will account for about $3.5 billion of the estimated $29.4 billion total online ad spend, according to the report.
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