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The Howard Stern Factor (Smart Money)
During the 1990s, presidential campaigns lavished attention on soccer moms, the suburban swing voters who had the power to make (Bill Clinton) or break (Bob Dole) candidacies. Then, in 2000, Nascar
dads took center stage as politicians shifted focus to the critical Southern Man block. Now, it appears a new breed of voter is piquing interest in campaign circles: Howard Stern listeners.
