Luxury hotel brands like the Four Seasons and Ritz-Carlton are building a new business niche: inviting executives in service-challenged industries to learn the fine art of customer engagement. Banks,
hospitals, law firms and car dealerships were among the first to partake in the training sessions, which are now attracting retailers, including Macy's and Starbucks. The goal for companies is to get
tips on how top hotels train their own staffs and treat customers. One Lexus dealer in Alabama reports sales are up 20 percent and customer retention for vehicle service increased at least 10 percent
since redesigning and implementing the new service touches.
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