Fox To Launch New Morning Show
The unnamed show, a joint venture between Fox Television Stations and syndicator Twentieth Television, will be hosted by Mike Jerrick and Juliet Huddy, both of Fox News Channel's "DaySide."
A Twentieth representative said it has not been decided whether the show will be made available to Fox affiliates or stations outside the O&O fold. The show will reach 44 percent of the country.
"The timing is perfect for us to launch this program, as the morning news blocks on our Fox stations are stronger than they've ever been," said Fox Television Stations CEO Jack Abernethy. "That strength, coupled with the changing face of the morning news landscape, convinced us that the time to take advantage of this opportunity is now."
The venture draws from three units under News Corp. executive Roger Ailes' control: the stations group, Twentieth, and FNC.
Both NBC, with Katie Couric moving to CBS, and ABC, with Charlie Gibson moving to the evening news, are revamping their morning programs.
In a DVR world, News Corp. has repeatedly signaled its intention to invest heavily in sports and news programming--which viewers prefer to view live--and charge advertisers more. "To the degree that there is some potential degradation in CPMs for entertainment (due to ad-skipping), you're likely to see a corollary increase in CPMs in live news and live sports programming," News Corp. President-COO Peter Chernin said last month.
Recent MediaDailyNews Articles
-
Fox May Stream Super Bowl On Authenticated Basis June 19, 9:04 p.m.
The past two Super Bowls have been streamed free online, but Fox may offer a type ... -
Univision, 'Variety' Team For Original Content June 19, 5:43 p.m.
Reflecting the growing size and importance of the U.S. Hispanic market, TV broadcasters have been moving ... -
UK Ad Spend Forecast To Hit $20B June 19, 5:40 p.m.
The pace of ad spending in the UK is picking up. Measured media expenditures in the ... -
3 Innovation Lions Awarded, Barbarian Grabs Grand Prix June 19, 1:33 p.m.
The Barbarian Group has won the Lions Grand Prix Award for Innovation, a new award category ... -
Cable Upfront Begins, Final Take Projected At $9.8B June 19, 12:07 p.m.
Following most of the broadcast upfront deal-making, many cable networks have been inking and completing upfront ... -
Shazam Launches Service To Measure TV Campaigns June 19, 10:49 a.m.
On the heels of other social media apps looking to help out TV brand advertisers with ... -
GM Returns To Oscars, Drives 5-Year Deal June 19, 10:16 a.m.
General Motors and the Oscars telecast are back in business.The Detroit carmaker said Wednesday that it ... -
Cannes King: Omnicom Earns Most Medals, Media Agency Of Year June 19, 9:34 a.m.
Omnicom’s OMD Worldwide was the most medaled media network at the Cannes ad festival this year, ... -
Consumers Tag Costco, Movado As Most Promising Brands June 18, 6:09 p.m.
Costco, Cisco and Movado are the three most financially promising pure-play, publicly traded brands in the ... -
'Voice' Sings To Consistent Beat June 18, 5:57 p.m.
One of the biggest shows on broadcast television finished its spring edition pretty close to where ...
Be the first to comment on "Fox To Launch New Morning Show"
Leave a Comment